First step in effective personal branding is to define your own brand identity and message. Here’s a great exercise to do to help you define your brand. Now if you read “What is Branding” blog you know that a brand is not what you/the company thinks it is, a brand is defined by what the customer/your boss, colleagues think you are. What are the words and key terms they use to define you and describe who you are? This also defines your relevance to the work place, career, industry, family and friends.
1. Start with a trusted friend or family member and ask them to give you three words to describe you.
2. Do step 1 several times with different audiences, your friends, family, colleagues, supervisor and those you supervise.
(You will be surprised, hopefully pleasantly surprised, at the words and statements people make of you. Hopefully what you think is in a line with what people are letting you. If they are far off from your own image of yourself, you need to really listen and take a deep look at why.)
3. Take all the words and statements you have collected about yourself and score them to how many times people told you the same thing and if there is a pattern to what they say.
(Example: You keep getting the word, “tenacious.” What a great word. Now think about how you can develop a message around this word to tell your story. Think about what makes you tenacious and how that gives you an advantage at work, in your industry, in your career, at home, etc. “Being tenacious makes me a better boss because X, Y Z….)
Now you have defined your brand. Next step is to read Building Your Personal Brand: Part 2 – Develop your Marketing/Advertising campaign