How to Maintain Your Value during Shaky Economic Times

It has been said that we are in recession when your neighbor loses his job and depression when you lose your job. The economic instability doesn’t leave us with a lot of confidence that our jobs are secure for the future.

What can a person do to demonstrate value during this soft economy?down economic times
Can someone be indispensable?
What preventative measures should be considered before the pink slip is delivered?

Maintaining your value during shaky times is important all the time, not just during down economic years.  Especially for women, we need to think about this topic and issue because we tent to now appreciate ourselve and give value to the things we do.


As a marketer, I like to look at this issue from a marketing point of view. Consider yourself as if you are a product or service.

  • How would you continue to keep your product or service relevant?
  • What would you do to keep your business going and moving?
  • Is it time for you to revamp your brand?

Step 1: we need to define what a brand is.  What is Branding PPT

Step 2: Go to Building Your Personal Brand: Part 1-Define your brand identity and message

Step 3: Read and follow Building Your Personal Brand: Part 2 – Develop Your Marketing/Advertizing campaign

Step 4: Go to Building Your Personal Brand: Part 3 – Market, Promote and Tell Your Story

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