It has been said that we are in recession when your neighbor loses his job and depression when you lose your job. The economic instability doesn’t leave us with a lot of confidence that our jobs are secure for the future.
Maintaining your value during shaky times is important all the time, not just during down economic years. Especially for women, we need to think about this topic and issue because we tent to now appreciate ourselve and give value to the things we do.
- Although women make up 49% of the total workforce, they represent 59% of low-wage workers. That number is down from 63% a decade ago, but research from the Institute for Women’s Policy Research (IWPR) shows that it will take until 2056 for women and men’s earnings to reach pay parity–if the wage gap continues to close at the same pace it has for the last 50 years.
- Another sobering statistic is from a study by Grant Thornton International on the status of women in leadership roles at top private companies worldwide. In 2011, only 20% of those at the helm were women–down from 24% the year before. The world’s largest economies–the G7 nations, which include the United States–lag further, with an average of 16% women leaders.
- In the U.S., only 3.6 percent ofHYPERLINK “http://www.catalyst.org/publication/271/women-ceos-of-the-fortune-1000” Fortune 500 CEOs are women. And the recession may have brought the glass ceiling down a bit further as companies attempting to reverse the “mancession” hired more men.
As a marketer, I like to look at this issue from a marketing point of view. Consider yourself as if you are a product or service.
- How would you continue to keep your product or service relevant?
- What would you do to keep your business going and moving?
- Is it time for you to revamp your brand?
Step 1: we need to define what a brand is. What is Branding PPT
Step 3: Read and follow Building Your Personal Brand: Part 2 – Develop Your Marketing/Advertizing campaign