AUDIENCE RESEARCH REPORT
An extensive audience analysis can be crucial for your digital marketing strategy. It is imperative to find out who your customers are before launching a product or brand in the market. The traditional target audience research is not enough nowadays, you cannot just guess your target market; you need to know what your customers are doing online!
Social media research is the new trend, you need to know about your target audience’s social media activity, how they use internet, what online platforms they use etc. Once you have the data, you can analyze the patterns and prepare a comprehensive plan including content strategy, website development, social media, and email campaigns.