14 Entrepreneurs Discuss How Entrepreneurship Academic Programs Will Look Like in the Future
The landscape of entrepreneurship programs is rapidly changing and giving special emphasis to hands-on experience. Obtaining an academic program is important in validating your business concept but many will argue that is no longer the case. The future of entrepreneurship academic programs remains dynamic and there’s need for aspiring entrepreneurs to adapt to the changing […]
Build A Trusted Brand Through Video Testimonials
Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing […]
Meet Reb Risty of REBL Marketing in Downtown San Diego
Today we’d like to introduce you to Reb Risty. Reb, please share your story with us. How did you get to where you are today? I think most of my past employers would say Reb is the ideal employee. I always arrive early, stay late when needed, and do what I say I will do, […]
Reb Risty – Marketing in the Virtual Universe: 5 Reasons Every Business Should Use Video Testimonials
Reb Risty, Head and CEO of REBL Marketing, is a marketing expert with useful information for communicating with your customers in these unique times. After starting her company in 2008, her mission has been to help her clients clearly communicate their value propositions and boost engagement. The marketplace has rapidly shifted from a digital world […]
10 Video Marketing Tips to Help Your B2B Company Grow its Brand
Video marketing is the most effective form of content marketing. It's versatile - you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.
How to create a desktop video with Loom
You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and […]
How to communicate with employees about the Coronavirus/Covid-19
As a business owner and communications specialist, I’m helping many of our clients and partners craft a message to their employees about the current situation with the Coronavirus/Covid-19. Here are the top three things to do when communicating with your team during uncertain times like this. 1. Craft your message from a place of understanding The […]
When is your business ready for PR Program?
Reb Risty: If a client wants to, a prospective client, wants to start PR where do they begin and what should they be looking for? Michelle Stansbury: That’s yes that’s a great question because at the end of the day PR still remains a mystery to a lot of people. And I think it really […]
PR Works Best as Part of an Integrated Marketing Program
Reb Risty: How else does PR work with marketing? You know, how does PR really as a part of an integrated program, help a client? Michelle Stansbury: Yeah, PR’s a lot of fun but it’s really the most powerful when it is integrated into the other marketing elements. So, I mentioned social and newsletter. One […]