Video marketing is the most effective form of content marketing. It's versatile - you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.
You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and […]
As a business owner and communications specialist, I’m helping many of our clients and partners craft a message to their employees about the current situation with the Coronavirus/Covid-19. Here are the top three things to do when communicating with your team during uncertain times like this. 1. Craft your message from a place of understanding The […]
Reb Risty: If a client wants to, a prospective client, wants to start PR where do they begin and what should they be looking for? Michelle Stansbury: That’s yes that’s a great question because at the end of the day PR still remains a mystery to a lot of people. And I think it really […]
Reb Risty: How else does PR work with marketing? You know, how does PR really as a part of an integrated program, help a client? Michelle Stansbury: Yeah, PR’s a lot of fun but it’s really the most powerful when it is integrated into the other marketing elements. So, I mentioned social and newsletter. One […]
Reb Risty: Yeah, we’ve had some really good success. I think you’ve come up with some really clever ideas for our clients, like Pawternity for example. You know, I think the media picked that up because it was a great topic and it was great for the client as they got some good coverage if […]
Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Aron Bohlig. We’re going to talk about his business, how they heavily rely on referrals, and actually, they only accept referrals for business. Aaron, how are you? Aron Bohlig: Hey Reb, great. How are you doing? Reb Risty: Good, […]
As a new entrepreneur, it's important to have a vast and diverse network of professional connections. Knowing and building relationships with the right people can open a lot of doors for your budding business, as well as give you the opportunity to get in touch with mentors in your field.
Video content is in demand now more than ever. Social media platforms such as Facebook and Instagram are continuously improving their video features to meet both business and consumer needs.
Today’s Question: What is one danger to watch for when establishing a college internship program, and what can companies do to avoid that pitfall?