You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and […]

As a business owner and communications specialist, I’m helping many of our clients and partners craft a message to their employees about the current situation with the Coronavirus/Covid-19. Here are the top three things to do when communicating with your team during uncertain times like this. 1. Craft your message from a place of understanding The […]

Reb Risty: If a client wants to, a prospective client, wants to start PR where do they begin and what should they be looking for? Michelle Stansbury: That’s yes that’s a great question because at the end of the day PR still remains a mystery to a lot of people. And I think it really […]

As a new entrepreneur, it's important to have a vast and diverse network of professional connections. Knowing and building relationships with the right people can open a lot of doors for your budding business, as well as give you the opportunity to get in touch with mentors in your field.

Video content is in demand now more than ever. Social media platforms such as Facebook and Instagram are continuously improving their video features to meet both business and consumer needs.

Today’s Question: What is one danger to watch for when establishing a college internship program, and what can companies do to avoid that pitfall?

A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can […]