The landscape of entrepreneurship programs is rapidly changing and giving special emphasis to hands-on experience. Obtaining an academic program is important in validating your business concept but many will argue that is no longer the case. The future of entrepreneurship academic programs remains dynamic and there’s need for aspiring entrepreneurs to adapt to the changing […]
Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing […]
Today we’d like to introduce you to Reb Risty. Reb, please share your story with us. How did you get to where you are today? I think most of my past employers would say Reb is the ideal employee. I always arrive early, stay late when needed, and do what I say I will do, […]
Reb Risty – Marketing in the Virtual Universe: 5 Reasons Every Business Should Use Video Testimonials
Reb Risty, Head and CEO of REBL Marketing, is a marketing expert with useful information for communicating with your customers in these unique times. After starting her company in 2008, her mission has been to help her clients clearly communicate their value propositions and boost engagement. The marketplace has rapidly shifted from a digital world […]
In this video interview, Reb Risty, Head REBL at REBL Marketing speaks with Nick Brune, chef and owner of Eco Caters, about their mission and how they use relationship marketing to grow their business. Do you find it hard, when you are talking with clients, do they understand what your zero waste initiative? Does that […]
Video marketing is the most effective form of content marketing. It's versatile - you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.
The customer acquisition process needs to evolve as your business does. Here are three strategies you can implement this year to improve your customer acquisition process and see better results. To increase engagement rates, integrate video content into your sales emails. Video in sales content is a powerful medium that captures attention. And it’s effective […]
Hi, I’m Reb Risty, Head REBL at REBL Marketing. I’m on the YEC Next Council and part of being on the council gives me access to questions from national publications like Forbes and Entrepreneur. Today I received a question from Forbes on what can businesses do to continue to grow and survive during this time of […]
Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.
Video marketing is the most effective form of content marketing. Here are eleven video marketing tips to help your B2B company stand out.