The Pros & Cons of Hiring Professional Talent Or Using Employees For Your Video Content

If you’ve ever considered developing video content, you’ve probably faced the dilemma of deciding whether or not to use in-house talent – like an employee – or professional talent, like an actor or actress for your video content. When making this decision, there’s a few pros and cons you’ll need to consider. 

Creating professional content requires a detailed understanding of strategy and the steps required to achieve your goal. When developing a corporate video at a high level of quality it might seem like the right decision to go directly to an internal employee to represent the brand, but – while often budget-friendly – this decision should be completely situation-dependent. 

The best thing to do is to start with your objective and work backward toward the decision between internal and professional talent. For instance, when developing a recruitment video, it makes the most sense to utilize real staff to describe the community, culture, benefits and perks of working for the business. The same could be true if you’re highlighting a very technical product or service where you’ll need an internal subject matter expert on camera.

A situation where you are more likely to use outside talent or professional talent could include a commercial with heavy dialogue or a promotional video that requires an animated delivery with a particular look and feel. A lot of employees won’t be great on camera, and can’t be expected to memorize dozens of lines. 

Pros of Using Inside Talent

Using your employees is a great way to highlight your brand, and to show the authenticity of your culture. Also, if you have an employee that are client-facing, they’ll be recognized by your clients when they see the video. Another pro of using an internal team member is the cost upfront. There is generally little to no cost to using staff in your video. 

Cons of Using Inside Talent

Even though you may have somebody that does well speaking in front of people or in public, it doesn’t always mean it’ll translate in front of the camera. Sometimes being in front of that lens simply makes people uncomfortable, and they seem to freeze up and just don’t know what to do with themselves. This camera-shy coincidence leads to flubbing lines, many retakes and a lot of editing on the back end. So, while it may be cost-effective to use an internal employee up front, it can actually cost you a lot of money on the back end with the time invested in editing out mistakes.

Another con of using an employee is employee turnover. You should consider which employees you’re going to choose to have in your video. If you have any concern that they may not be with the company long-term. Take this into consideration when you’re choosing an employee to be in your internal video.

Pros of Using Professional Talent 

The great thing about using professional talent is that you have a pool of people to choose from. As a result, you can get the right look and feel for your video, along with diversity in the video that you may not get with your internal team. You can also audition these people to truly scope them out ahead of time, which is great and can be a time-saver on the back end. You’ll know what you’re getting into, who’s going to be coming in on set and what their capabilities are when you start filming. 

The other nice thing with using professional talent is they are usually camera-ready. They’re going to come on set and be ready to go. They know how to read a script, deliver their lines and deliver the professional product that you need for your final video. When you finish production, your video shouldn’t require as many retakes and editing at the end of the day.

Cons of Using Professional Talent 

The downside of utilizing professional talent is that they’re not as familiar with your business. It can take them a little bit of time to understand your culture and present the content in the way that fits your brand (but they can do it). One way to avoid this learning curve if there is a lot of technical jargon involved is to have an internal subject matter expert on set with the actor. That way they can answer questions, make sure the actor is not mispronouncing any key terms or misstating any statements and ensure that the content being delivered is accurate. 

Another and probably the most obvious con of using professional talent is the cost. Hiring an actor is a much more significant investment than a staff member. However, in our experience here at REBL, we’ve found the balance of up front cost and diminished editing/after-production time investment usually evens out.

In conclusion, there are times using internal talent makes sense for credibility or culture purposes, or if you have a tight budget. However, you always have an option to use professional talent that can up the value and save time on the production of your video in the end. Consider all pros and cons when planning your business’ video production strategy.


Understanding the Difference Between B2B and B2C  Video Strategy

When it comes to B2B vs. B2C video strategy, a completely different approach needs to be taken for each. The primary reason these two styles vary so widely is because they’re targeting different audiences who have different sales cycles with different products or services, price points and decision makers. If you’re looking to create a B2B or B2C video strategy, you’ll need to first understand your audience in order to market to them effectively. 


5 Tips for Creating a Killer Video Content Strategy

In a world where the digital landscape is littered with visuals vying for user attention, video content is becoming paramount. Whether you’re on your laptop or your phone, you’re probably finding yourself exposed to more video content than ever before. 


5 Tips for a Productive Day

Routine, Routine, Routine… We’ve all been told this, yet we tend to ignore the value of having a good morning routine.  WHY?!  Because we are good at doing things that are bad for us.  Ha…we are also good at creating habits and we can create good habits if we want.  When I get out of my morning routine, it always makes the day feel off.  But If I have a good morning routine I feel more confident going into the day.  Here are my 5 morining rituals that set me straight for the day. 

1. Set bedtime & wakeup time 💤

I get up at 5AM every day, except for Saturday…some times. 🙂 Have a consistent bed time and wake up time. It helps your body sleep better and wake up easier. It also sets you up for a good morning routine.

2. Workout 🏋🏻‍♀️

I like to workout in the morning. It gets your blood flowing your body moving and wakes up the mind. You of course can work out later in the day, but with my busy routine and business I find I’m less likely to make excuses to not work out if I get it done first thing in the mornings. Bonus: the gym tends to not be as crowded in the mornings. 

3. Take time for yourself 🧘🏻‍♀️

Meditate – After you get the blood flowing and the body moving, it’s nice to take a few minutes to rest and clear the mind before the day starts. You can start with 5 cleansing breaths or go for a full 10-20 min meditation. What ever works for you, it’s good to take some time for you and your mind. I love using the Headspace app. 

4. Healthy Breakfast 🥑

You’ve all heard that breakfast is the most important meal of the day. I don’t know about that, but I do know if I eat a healthy breakfast it sets the tone for the rest of my meals. Just like waking up and the same time each day, be consistent about what you eat in the morning. I find a protein shake with lots of greens, fruits and vitamins is the best start for me. It doesn’t way me down and I feel energized and ready to go. 

5. Dress for success 👗 

I know many of us are working from home and PJs are the most inviting. You don’t have to do a full suit, but try to get out of the yoga pants a couple of times of week. Even if you are just going down the hall. Trust me you will feel different about work that day. Smile too! 😊

What morning routines do you have that make you day more successful?  Share with us!

5 Things I do as an Entrepreneur

Most entrepreneurs are moving quickly and making decisions, right or wrong, to move forward.  

Other people are constantly telling you how to do things, questioning your every move, pushing back, and telling you no.  It’s hard to always know what path is the right direction for your business and yourself.  Here are 5 things I have developed over the years that help guide me on my entrepreneurial journey. You should try one or all 5 of these. It will help you operate every day and for the big picture. 

Surround Yourself with GREAT People

As an entrepreneur your time is valuable, and your mental health is even more precious. People who are negative or heading in a different direction will drag you down. Surround yourself with people who are not just supporters but that you can also learn from. Your business success is dependent on it.

Example: Join a leadership forum where you can share and learn from people who have the same mindset as you…growing a business.

Gratitude Journal 

I reflect on all the amazing things in my life and appreciate them in writing every day.

Learn from Your Mistakes

This is a hard one, but as an entrepreneur, you are going to make a lot of mistakes. Own them and learn from them. It’s the only way you will get better.

Example: Why something goes wrong, memorialize it by having a team debrief, writing up the situation and solution. Review significant learning situations with your team monthly, quarterly, and annually. 

Go Outside of Your Comfort Zone

When things are going well, it’s easy to get complacent and keep the status quo. So, always be looking for challenges and ways to improve your business. This means seeking out opportunities that are out of your normal routine and that may seem scary at first. You will learn a lot and improve from every lesson.


  • Status Quo – You are not good at speaking, so you always let other team members present.
  • Out of the comfort zone – Join Toastmasters to learn how to speak in front of people.

Eat Healthy 

This doesn’t mean that you can’t enjoy the foods you like, it means having a meal plan for what you will eat and NOT eat. Food is fuel for your body and mind. You will have more energy, be more positive, and think clearer for yourself and your business.

Example: Only drink on the weekends, Cook dinner at least 5 days a week, say NO to the office cookies.

You can do it!

I love talking to other entrepreneurs and business owners.  Together we can change the world!
If you want to talk more about entrepreneurship and growing your business, reach out to me at or 858.848.7325.