A website is one of the most powerful tools in your arsenal to expand and communicate with your customer base. However, even the best website won’t be effective if people aren’t engaging with it.
That’s why it’s so important to not only get people to your website, but to have them read your content and click through your calls to action. And when others interact with your website and have a positive experience, they’re more likely to become repeat customers, as well as share the news with friends.
To help highlight what works, YEC Next members, below, discuss six ways you can encourage people to engage with your website.
3. Easy Navigation And Clean, Simple Design
Making your website clear, clean and easy-to-navigate is key to having an engaging website. When you design your site, you have to approach it from your customer’s point of view. Stay focused on what you need to communicate about your product or service and don’t over-design a site or make someone have to click through to find the content they are looking for. More often than not, simple is best. – Reb Risty, REBL Marketing