How to Do an SEO Content Audit (2025 Guide)
If your content isn’t ranking, converting, or driving consistent traffic, you don’t need more content—you need a content audit. An SEO content audit is your blueprint for cleaning up your website, enhancing visibility, and turning underperforming pages into lead generators. This comprehensive 2025 guide walks you through the exact steps, tools, and strategies used by top-performing marketing teams to unlock growth using content they already have. What Is an SEO Content Audit? Think of it as a performance review for your website content. An SEO content audit evaluates all your existing pages to determine: Which pages drive organic traffic and conversions Which are outdated or underperforming Where gaps or cannibalization issues exist It’s a diagnostic tool that helps you identify what to keep, what to fix, and what to eliminate—so you can scale smarter, not harder. “70% of marketers say updating existing content is more effective than creating new.” – HubSpot Why You Should Audit Your Content (Now, Not Later) If any of these sound familiar, it’s time to run a content audit: Rankings are slipping despite consistent publishing You have hundreds of blogs, but don’t know what’s working You’re spending time and money on new content, yet ROI is