We’re so pumped about our conversation with Reb Risty. Reb is a Business Owner & Head REBL and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Reb below.
CMR, like many companies today, is competing for the best talent in the industry. More than ever, companies are challenged with significant changes in the workforce and employee wants and needs. CMR decided it was time for them to take a different approach to recruitment and tell their story through video.
CMR has an advantage over the competition thanks to its inventive hiring strategy. CMR collaborated with REBL to share their story and attract the best people, CMR and REBL created a recruitment video that reflects the company’s values and teamwork.
REBL created a strategic storyline to develop a recruitment video highlighting CMR’s competitive advantages. It was essential to film a video that embodied the CMR values and team spirit.
We didn’t want to film just another boring recruitment video. We wanted it to speak to the target audiences for recruitment. – Reb Risty
The video discussed three important things employees want and need: a flexible schedule, opportunities for growth at CMR, and a community culture that encourages work-life balance. In addition, it featured three team members in various positions sharing their motivations for joining CMR, their growth since joining, and their reasons for remaining with the company.
The full-length video was divided into shorter versions to get the most out of its use on social media. These shorter versions were extremely effective in drawing attention to the benefits of working at CMR and highlighting them.
We produced a 2:30min video about three key employee needs and wants. A flexible schedule, an opportunity to grow with a defined path for success, and a culture of community that supports work-life balance.
The video has been well received by applicants and current team members. A great example of how effective recruitment can be is when businesses use creative storytelling strategies to reach their target audiences.
Taglines can become iconic or fall flat and never be seen or heard. They come in all shapes and sizes, clever like Southwest’s “You are now free to move about the country,” evocative like: “What happens in Vegas, stays in Vegas,” or fun like Mazda’s “Zoom, zoom, zoom.” However, they all have one thing in common: they work best when they are the last thing said to cap off an enjoyable message for the brand.
This 2023, it’s time for you to dominate your industry. “How will I do that, Reb?” you might ask… Two words: CONTENT CREATION.
Jessica told herself three years ago, when she started her journey as a business consultant, that she wanted to film professional videos that help her audience understand what she does and how she is different from the competition.
B2B professional services have the hardest time explaining what they do and why they are different from the competition. If you want to stand out from the crowd, let us help you implement a video content strategy that will make your message sticky and memorable over your competitors.
