REBL Blog

REBLutionize Podcast Recap – Episode 10 with Ken Burke

    In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth. Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016. In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry. Furthermore, you’ll learn: Effectivity of an “Interview Method” Benefits of being on their Membership site   Key Takeaways: Micro-courses are a great way to create content and share your knowledge with others. They are easy to create and can be used to generate

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REBLutionize Podcast Recap – Episode 9 with Cody Burch

    In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business. You’ll learn: how to connect with your audience via email how sending an email helps your business grow how to come up with an engaging email every day Marketing your business shouldn’t be hard… He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients. He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways. Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC). Cody says that the most

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REBLutionize Podcast Recap – Episode 8 with Park Howell

    In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You’ll learn: what the ABT formula is how this simple formula helps clients to tell their stories what the first steps are to connect with your audience For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.)   Key Takeaways: The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace. The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore. And: Set up the situation and establish common ground with the audience. But: Introduce the problem or challenge the audience is

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REBLutionize Podcast Recap – Episode 7 with Brandon Hawkins

     In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small. Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships.   Key Takeaways: The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships. Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise. Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures. Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients. Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road. The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections. Building Sticky

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REBLutionize Podcast Recap – Episode 6 with Samantha Scholl

    In this next episode… We interview Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau in San Diego. She’s a fierce advocate for equal access and opportunities for all entrepreneurs, and she’s not afraid to blaze new trails. With her team, she creates initiatives and programming that empower entrepreneurs and provide them with the resources they need to succeed. She also oversees Ignite sparked by BBB, a 6300 sq foot coworking and meeting destination in Kearny Mesa. The Better Business Bureau (BBB) offers a variety of resources for small businesses and entrepreneurs, including a co-working space, meeting rooms, and educational programs. One of their most popular programs is the Empower by GoDaddy Mean Street small business accelerator, a 10-week program that helps businesses grow and scale. The program covers a wide range of topics, including marketing, SEO, finance, and HR. The BBB is committed to supporting small businesses and creating a strong entrepreneurial community. Check out this episode to learn how entrepreneurs can benefit from BBB’s small business program.   Special offer from the guest: A free week of coworking in BBB Ignite space exclusive for our listeners. Just reach out to Sam at samantha.scholl@bbbcommunity.org.   To

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REBLutionize Podcast Recap – Episode 5 with Jamie Johnson

   In our next episode… We sit down with Jamie Johnson, Solana Beach Chamber of Commerce Executive Director. For almost 20 years, Jamie Johnson has gained broad work expertise in a range of managerial, executive and executional roles. Known by many as the “go-to gal”; she finds personal joy in discovering solutions to people’s problems. Areas of expertise include leadership and execution in Project Management, Operations and Marketing. In this episode, you’ll learn … Who should join a Chamber of Commerce How a Chamber of Commerce can help you as a member   Takeaways: Chambers of commerce are not just for networking; they can help businesses in many ways, including marketing. Different chambers have different focuses, so it’s important to find one that aligns with your business goals. To get the most out of your chamber membership, be active and communicate your needs. Chambers can offer many benefits beyond networking events, such as helping you create new programs and promoting your business. As a business owner, it’s important to set boundaries to avoid burnout.   Special offer from the guest: Solana Beach Chamber of Commerce just added many more benefits for our members. Contact us today to learn more about

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REBL CRM: Overview and Strategic Integration for REBL Clients

REBL CRM is built on the backbone of the HighLevel platform.  This is a powerful all-in-one marketing and CRM platform specifically designed for agencies. It allows agencies like REBL to white-label the platform, providing a comprehensive suite of tools for lead generation, client management, marketing automation, and customer retention. HighLevel stands out for its affordability, extensive features, and the ability to white-label the platform, making it an attractive choice for agencies that want to offer customized CRM solutions under their own brand. Comparison: HighLevel vs. Other Popular CRMs When comparing HighLevel to other CRM platforms like HubSpot, Salesforce, and Zoho CRM, it’s essential to highlight its unique advantages, especially in the context of an agency-focused model. Highlevel CRM Target Audience and Usability HighLevel: Primarily targets marketing agencies and businesses that need all-in-one solutions for lead nurturing, reputation management, and automation. The platform is built to help agencies manage their own clients while offering white-label solutions. HubSpot: Focuses on inbound marketing, sales, and customer service, with robust tools for marketing automation and content management. HubSpot is very user-friendly but can be costly as you scale. Salesforce: Known for its customization and scalability, Salesforce is ideal for larger organizations with complex sales

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REBLutionize Podcast Recap – Episode 4 with Brenda Jo Robyn

      In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Brenda Jo Robyn, Competitive Edge Insurance Founder. Brenda Jo started her career as an epidemiologist. With degrees in microbiology and virology, she launched into a career in public health communications where she helped shape policy around many statewide public health initiatives. As she became more involved in the non-profit world she noticed that many companies faced deepening frustration, lack of knowledge, and insight into their insurance coverage.   Takeaways: Mentorship Enhances Growth: Engaging in mentorship can help avoid common pitfalls and offer valuable perspectives on various challenges. Tailored Guidance: Mentors can provide customized advice, whether it’s refining pitches, transitioning industries, or improving networking skills. Generational Insights: Mentors can be of any age and offer fresh perspectives on current trends and challenges. Networking is Key: Finding groups related to personal interests can provide supportive communities for both networking and personal development.   Action Steps: Seek a Mentor: Identify areas where you need guidance and actively seek out mentors who can offer relevant advice and support. Engage in Community Groups: Join groups or clubs that align with your interests to expand your network

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Why Using the StoryBrand Framework to Create Your Business Messaging Works

Introduction to the StoryBrand Framework The StoryBrand Framework, developed by Donald Miller, revolutionizes business communication by incorporating storytelling elements. It’s more than just a marketing tool; it’s a perspective shift that places the customer at the center of a brand’s narrative. Storytelling has always been an integral part of human communication. In the realm of marketing, the StoryBrand Framework has revolutionized how businesses communicate with their audience. Originating from the insights of Donald Miller, the StoryBrand Framework is built on the timeless elements of storytelling, tailored to the needs of modern marketing. The Power of Storytelling in Marketing Storytelling in marketing isn’t just about crafting a narrative; it’s about forging a connection with your audience. Studies show that stories are 22 times more memorable than facts alone, making them a powerful tool in influencing consumer behavior. Humans are wired for stories. They create emotional connections and make complex concepts easier to understand. This section delves into why stories are more effective than traditional marketing tactics, and how the brain responds to storytelling in the context of consumer behavior. Clarifying Your Message One of the main goals of the StoryBrand Framework is to clarify your brand message. This part of the

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Embracing Affordable Technology in Marketing for Small Businesses

Image credit: Envato Elements by AndersonPiza | Licensed | All Rights Reserved Imagine a world where small B2B firms like marketing consulting can predict market trends, understand their clients deeply, and engage effectively without breaking the bank. This world is not a distant dream; it’s a reality made possible by affordable, cutting-edge marketing technologies. Leveraging Technology in Marketing: The Power of AI and Analytics: According to a Salesforce report, high-performing marketers are 9.7x more likely to use AI extensively. For AI-driven content creation and analytics, Jasper AI is an excellent tool for businesses like B2B Consulting. Jasper can assist in generating high-quality content for blogs, emails, and social media, enhancing engagement and SEO performance. Imagine a small financial advisory firm using Jasper to create insightful blog posts that resonate with their target audience, driving more website traffic and client engagement. Pricing for AI Writing Tools: ChatGPT-4: OpenAI, the company behind ChatGPT, typically offers different pricing tiers, including a free version with limited capabilities and premium versions for more extensive use. The premium versions can vary in price based on usage and specific features required. Jasper AI: Jasper AI offers a range of pricing plans. The basic plan might start at

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Marketing Messaging Strategy for Small Business: Unleash the Power of Words

Introduction to Marketing Messaging Welcome to the thrilling journey of marketing messaging! It’s like being a wizard, but instead of spells, you’re casting powerful messages that captivate and engage. Making a Splash in the Market Imagine your marketing message as a sparkly lure in a vast ocean of businesses. You want it to be so irresistible that customers can’t help but bite! Why It’s a Game-Changer for Small Businesses For small businesses, great messaging isn’t just nice to have; it’s your secret weapon in the battle against Goliaths of the industry. It’s about being David with a sling of words! Crafting a Snazzy Value Proposition Your value proposition is like your business’s pick-up line. It needs to be catchy, memorable, and, most importantly, effective. Unearthing Your Business Gems Think about what makes your business special. Is it your lightning-fast service? Your quirky product designs? Identify these gems and polish them until they shine. Conveying Your Awesomeness Now, let’s turn these gems into a dazzling necklace of words. Your value proposition should be as catchy as a pop chorus but as meaningful as a classic novel. Getting Up Close with Your Audience Your target audience is like your dance partner. You

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REBLutionize Podcast Recap – Episode 3 with Alice Chen

In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry. Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe. While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact

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REBLutionize Podcast Recap – Episode 2 with Julia Block Pearson

In a recent episode of our REBLutionize Your Marketing, Your Business, Your Life podcast, marketing expert Julia Pearson, CEO of Stratos Creative Marketing, shared valuable insights on maximizing social media results for small businesses. With her expertise in organic posts, ads, and email marketing, Julia emphasized the importance of combining these strategies to generate leads and nurture them into paying customers. In this blog post, we’ll recap the key takeaways from the interview and explore how small business owners can leverage these strategies to achieve success on social media. Julia highlighted the ever-present challenge of social media algorithms, which limit the organic reach of businesses. To combat this, she stressed the need to invest in both organic content and paid ads. While organic posts help build trust and establish expertise, ads can effectively reach new audiences. By using a modest ad budget of just $5 a day, businesses can make significant progress in attracting new leads. While social media attracts and nurtures leads, email marketing plays a crucial role in nurturing and selling to potential customers. By capturing email addresses through lead-generating ads, businesses can ensure that their messages reach 100% of their subscribers’ inboxes. Email marketing allows for deeper

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REBLutionize Podcast Recap – Episode 1 with Mike Ruman

In today’s digital age, small businesses face numerous challenges when it comes to driving leads and growing their businesses. However, with the right strategies and tools, entrepreneurs can position themselves for success. In this episode recap, we’ll explore the insights shared by Mike Ruman (photo left) during our REBLutionize Your Marketing, Business, Life podcast. Mike is an accomplished entrepreneur and marketing guru, and he discusses the keys to his success and offers valuable advice for small business owners. He and Reb Risty, The Marketing REBL of REBL Marketing, discuss what local SEO means for small businesses, what is helpful in AI for businesses to utilize, and what should business owners and entrepreneurs pay attention to in the next few months.

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Qualities All Great Business Coaches Have in Common

REB L. RISTY is THE MARKETING REBL of REBL MARKETING and took some time out to talk with The Industry Leaders about what all successful coaching businesses have in common. With her rose-gold hair, Reb Risty puts the REBL-Edge into REBL Marketing, a strategic content marketing agency specializing in video and podcasting. You’re a very busy person, so thanks for taking the time to share your thoughts with us today! For people who don’t know you, can you tell us how you ended up sitting where you are today? I’ve always had an entrepreneurial heart and I’ve done everything from selling lemonade in my parents, front yard with my sister, selling CUTCO knives door to door, being the managing partner for a very successful Polynesian entertainment business, investing in a failed franchise business, e-commerce, and now REBL Marketing.

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Meet Reb Risty | Business Owner & Head REBL

We’re so pumped about our conversation with Reb Risty. Reb is a Business Owner & Head REBL and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Reb below. [go to SD Voyager for the full article]

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CMR Case Study

SITUATION CMR, like many companies today, is competing for the best talent in the industry. More than ever, companies are challenged with significant changes in the workforce and employee wants and needs. CMR decided it was time for them to take a different approach to recruitment and tell their story through video. CMR has an advantage over the competition thanks to its inventive hiring strategy. CMR collaborated with REBL to share their story and attract the best people, CMR and REBL created a recruitment video that reflects the company’s values and teamwork.     SOLUTION REBL created a strategic storyline to develop a recruitment video highlighting CMR’s competitive advantages. It was essential to film a video that embodied the CMR values and team spirit.  We didn’t want to film just another boring recruitment video. We wanted it to speak to the target audiences for recruitment. – Reb Risty   The video discussed three important things employees want and need: a flexible schedule, opportunities for growth at CMR, and a community culture that encourages work-life balance. In addition, it featured three team members in various positions sharing their motivations for joining CMR, their growth since joining, and their reasons for remaining

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B2B Business: How to write a good tagline

Taglines can become iconic or fall flat and never be seen or heard. They come in all shapes and sizes,  clever like Southwest’s “You are now free to move about the country,” evocative like: “What happens in Vegas, stays in Vegas,” or fun like Mazda’s “Zoom, zoom, zoom.” However, they all have one thing in common: they work best when they are the last thing said to cap off an enjoyable message for the brand.

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Good Stewart Business Consultant Case Study

Jessica told herself three years ago, when she started her journey as a business consultant, that she wanted to film professional videos that help her audience understand what she does and how she is different from the competition.

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Man making a content marketing strategy for 2023

Content Marketing Strategy Ideas for 2023

What is content marketing strategy? It is a marketing strategy used by companies to gain traction and engagement with their audience using forms of media like podcasts, videos, articles, and other similar content.

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Man creating video content

Creative Video Content Hacks You’ll Thank Us For

Creating great video content, making sure it’s polished, and that it looks professional to impress your audience may seem tiring and require a lot of time and effort. Well, with the right techniques, it’s easier than you might think. Your company doesn’t need to spend a fortune on costly equipment in order to create a great video. Instead, focus on a few key aspects to create outstanding video content that connects you with your audience and achieves measurable results. We’ve put together 13 creative video content hacks that will make the filming and post-production processes much easier and save you a tremendous amount of time.

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Reb Risty Gives Her Top “Must Dos” for Your 2023 Marketing Strategy – Featured Article in San Diego Magazine

If you’re looking to jumpstart your marketing campaign for 2023, you’re in luck. These four strategies are sure to help you reach your target audience and achieve your desired results. Keep in mind that the landscape of marketing is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies. Read more

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How Long Should a B2B Video Be?

When determining the right length for your video content, it becomes critically important to recognize the average attention span of the current audience. Have you heard that people’s attention spans are now comparable to that of a goldfish? That is a scary thought. How are we as marketers supposed to work with less than 9 seconds to tell our story to the target audience and convince them to take some sort of action? In this blog, we are going to discuss the ideal lengths for B2B videos. The good news? You do have options. What Do Studies Tell Us about Audience Attention Spans? In reality, Dr. Gemma Briggs, a psychology lecturer at the Open University has stated the following: “It’s very much task-dependent. How much attention we apply to a task will vary depending on what the task demand is.” So what are some of the stats on how video length has changed? Vid-yard conducted a study in 2021 and found that “The average length across all videos in 2020 was about 6 minutes—which is up from the 4-minute average of the previous year’s study.” They also saw “a 66% increase in the number of videos over 20 minutes in

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Are Modern-Day Digital Marketing Requirements Unrealistic?

What are the biggest challenges of a modern-day digital marketing strategy? If you’re trying to develop a modern-day digital marketing strategy, you might feel like it seems overly complicated. In reality, current strategies and techniques just require a different approach than they have in years past if you want to make an impact. In this blog we’re going to discuss the history of modern digital marketing and the latest strategies and tactics we leverage for our agency as well as the marketing professionals and clients we work with. Stay Current on Marketing Trends to Stay Relevant We’ve said it before, and we will continue to say it. Marketing has become more complex. What does this mean for the average marketing professional or marketing agency? It means that you are going to have to stay ahead of the latest marketing trends and technology to make the best strategies and tactics attainable. Digital marketing is any marketing that takes place online – and online is where most people are. Digital marketing can be complicated, and the reason for this is due to the fact that there are so many more options that can be used as part of your strategy these days.

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The Pros & Cons of Hiring Professional Talent Or Using Employees For Your Video Content

If you’ve ever considered developing video content, you’ve probably faced the dilemma of deciding whether or not to use in-house talent – like an employee – or professional talent, like an actor or actress for your video content. When making this decision, there’s a few pros and cons you’ll need to consider.  Creating professional content requires a detailed understanding of strategy and the steps required to achieve your goal. When developing a corporate video at a high level of quality it might seem like the right decision to go directly to an internal employee to represent the brand, but – while often budget-friendly – this decision should be completely situation-dependent.  The best thing to do is to start with your objective and work backward toward the decision between internal and professional talent. For instance, when developing a recruitment video, it makes the most sense to utilize real staff to describe the community, culture, benefits and perks of working for the business. The same could be true if you’re highlighting a very technical product or service where you’ll need an internal subject matter expert on camera. A situation where you are more likely to use outside talent or professional talent could

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Understanding the Difference Between B2B and B2C  Video Strategy

When it comes to B2B vs. B2C video strategy, a completely different approach needs to be taken for each. The primary reason these two styles vary so widely is because they’re targeting different audiences who have different sales cycles with different products or services, price points and decision makers. If you’re looking to create a B2B or B2C video strategy, you’ll need to first understand your audience in order to market to them effectively. 

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5 Tips for Creating a Killer Video Content Strategy

In a world where the digital landscape is littered with visuals vying for user attention, video content is becoming paramount. Whether you’re on your laptop or your phone, you’re probably finding yourself exposed to more video content than ever before. 

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5 Tips for a Productive Day

Routine, Routine, Routine… We’ve all been told this, yet we tend to ignore the value of having a good morning routine.  WHY?!  Because we are good at doing things that are bad for us.  Ha…we are also good at creating habits and we can create good habits if we want.  When I get out of my morning routine, it always makes the day feel off.  But If I have a good morning routine I feel more confident going into the day.  Here are my 5 morining rituals that set me straight for the day.  1. Set bedtime & wakeup time I get up at 5AM every day, except for Saturday…some times. Have a consistent bed time and wake up time. It helps your body sleep better and wake up easier. It also sets you up for a good morning routine. 2. Workout I like to workout in the morning. It gets your blood flowing your body moving and wakes up the mind. You of course can work out later in the day, but with my busy routine and business I find I’m less likely to make excuses to not work out if I get it done first thing in the

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5 Things I do as an Entrepreneur

Most entrepreneurs are moving quickly and making decisions, right or wrong, to move forward.   Other people are constantly telling you how to do things, questioning your every move, pushing back, and telling you no.  It’s hard to always know what path is the right direction for your business and yourself.  Here are 5 things I have developed over the years that help guide me on my entrepreneurial journey. You should try one or all 5 of these. It will help you operate every day and for the big picture.  Surround Yourself with GREAT People As an entrepreneur your time is valuable, and your mental health is even more precious. People who are negative or heading in a different direction will drag you down. Surround yourself with people who are not just supporters but that you can also learn from. Your business success is dependent on it. Example: Join a leadership forum where you can share and learn from people who have the same mindset as you…growing a business. Gratitude Journal  I reflect on all the amazing things in my life and appreciate them in writing every day. Learn from Your Mistakes This is a hard one, but as an entrepreneur, you

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5 Tips for Killer Video Captions

Writing a caption for a video takes some effort and thought into what the video is about and how to capture the viewer’s attention.   Have a Hook – A good hook is like magazine headlines. They are short, punchy, and get the viewer’s attention. Example: 3 Ways to Better Sex, Don’t go to bed before you do this, 7 Habits of Successful People Add some Value – There should always be one actionable takeaway for the view to do or implement.   Include a CTA – Call to Action Example: Use CTAs such as – Schedule a Demo, DM me for our free guide. Stay away from – Learn More and Contact Us Front-load the important info – You have about 5 seconds to get someone’s attention Make it engaging – Add music, word overlays, images of what you are talking about, humor, etc.  If you are looking to REBLutionize your video content, contact a REBL. info@reblmarketing.com 

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When to use video in your sales process

If you are looking for a way to pump up your sales efforts you need to consider video. There are a lot of different techniques in sales, time-proven processes and tactics that can help you reach your ideal customer and get their attention so you can deliver your sales pitch. Cold calling, networking events, letters, asking for introductions, etc. What if you could cut through some of the noise and get your customer’s attention quicker. Video outreach is unusual, exciting and effective at breaking through to the attention of busy would-be customers. Add Video to Your Sales Emails A video email with a compelling subject line is more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses. If you don’t get a reply, you can always resend the same video with a different subject line. Whenever you’re considering leaving a voicemail, you can leave a video voicemail instead—it’s more intriguing and more likely to be opened. Video outreach isn’t limited to email. It’s just as effective via: LinkedIn Direct Message Twitter DMs Direct mail using video cards Use Video Capture to Breathe Life into Your

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Video Best Practices for When You’re On Camera

Hey, I’m Reb Risty, Head REBL at REBL Marketing. And I’m here today with Michele Killman, Fractional CMO and my partner in crime. And we are going to talk to you about the 10 best practices to get the most out of your video production.

#1: Start with a Strategy

Number one is start with your strategy. Video is a great tool but it really needs a strategy and so we’re going to talk about what goes into a really good video strategy. 

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5 Benefits of a Fractional CMO for Small Businesses

There’s this professional service category called the Fractional C-suite. And if you haven’t heard about it, you really should know about it. It’s something that small and medium-sized businesses are using today to grow and scale their companies against their competition.

What Can a Fraction CMO Do For Your Business?

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Key Benefits of Hiring a FRACTIONAL MARKETING TEAM to Help Your Company Quickly Scale Its Marketing Activities

There are a variety of key benefits of hiring a FRACTIONAL MARKETING TEAM. One of them is…

You get A TEAM OF EXPERTS who can help you devise a solid marketing strategy at an affordable price.

For example, we were engaged by a client to help them with their branding, messaging, website, and marketing strategy and plan. During the time we were working on the foundational work an opportunity to attend an industry conference came up and the REBL Team was able to QUICKLY switch gears and get the entire team focused and aligned to prepare the strategy and all the deliverables needed for this upcoming event.

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Setting Your Junior Marketer up for Success

A common theme for many business owners or CEOs today is their challenge with managing their junior marketing person or their only internal marketing person. This is usually a small to medium-sized business problem, where they have one marketing person or even an admin that’s doing marketing for them, and this person is struggling. The owner or CEO is pulling their hair out because they don’t feel like they’re getting the results they want. They feel like they’re spending a lot of time with this person giving them direction, but is it the right direction for marketing. I get it, we’ve all been there as a small business.

The challenge of working with a single junior marketing person in your small to medium-sized business

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7 Reasons You Need to Start Investing in Video Marketing

1) Better SERP (Search Engine Results Page)

Video is not a trend, it is the future. Not only does video make you feel closer to the action, but it also cuts through all the clutter on the internet and keeps your viewers hooked. Maybe that’s why Google favors it so much.

Your SERP position, short for Search Engine Results Page, dictates how many clicks your website will receive as well as the amount of traffic it will enjoy. The higher your site’s rank, the more activity it will receive.

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Podcast with Centri City

If a small business owner wants to grow their business, they have to rethink how they’re going to approach marketing and get out of the marketing lane, emphasizes Reb Risty, founder and CEO of REBL Marketing. Marketing is getting more complex and it’s hard to know every single platform and type of marketing and tool and strategy. Being able to bring in knowledge and talent on a fractional basis to fill those gaps for you is essential to having a successful marketing function. The range of expertise that you’ll need to market your business successfully is too broad and dynamic for a small business to have an internal team of full-time staff do it well. The W2 full-time employment model is not agile and nimble enough to work for a small business.   Risty recommends that small businesses bring in a fractional CMO to take point and manage the appropriate specialists on a contract and project basis. Flexible working relationships are what the talent wants and the business can afford.   Listen to the end for a special gift Reb is offering our listeners that will help you get your marketing on track. https://www.centricityb2b.com/reb-risty-rebl-marketing-inc

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Reb Risty of REBL Marketing: Five Things You Need To Know To Successfully Manage a Remote Team

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working. Read Full Article Here

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Reb Risty of REBL Marketing: “Communications”

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working. Read Full Article Here

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5 Reasons to Use Video Marketing

I’m still flabbergasted at how many companies still don’t use video in their marketing strategy. It’s such a powerful tool and it’s not a nice to have, it’s a must-have. We’ve seen the results of video for ourselves and our clients. There are several reasons and statistics that prove businesses need to be using video today. Michele, what is one of the reasons businesses need to start incorporating a video strategy into their marketing mix?

1. Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.

2. Video Content: It’s hard to believe that posts that don’t include a video receive 93% less traffic when compared to posts with at least one video. 93% less, people!! That’s a critical statistic to pay attention to.

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How to Attract Top Talent with Video

The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job positions are now available.

Video can help you recruit employees

If a company wants to stand out and attract top talent they have to be able to show their company culture and highlight it in a way that is attractive and engaging for professionals they are looking to hire. What’s the number one thing we recommend to our clients, Michele?

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REBL Marketing Turnkey Video Marketing

The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job positions are now available.

Video can help you recruit employees

If a company wants to stand out and attract top talent they have to be able to show their company culture and highlight it in a way that is attractive and engaging for professionals they are looking to hire. What’s the number one thing we recommend to our clients, Michele?

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First Who…Then What

Recently, several people recommended that I read James Collins’s book “Good to Great.” I’m currently on the third chapter: First Who… Then What. If you want to grow your business, Collins advises, you need to get the right people in the right seats. Of course, this is always easier said than done.

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Why Email Marketing Still Matters

Though there are many avenues of reaching clients and potential clients, email marketing still remains one of the best ways to nurture prospects and keep your brand at the top of your clients’ minds. After all, everyone has email, and despite the pervasiveness of new forms of media, everyone is constantly on email. While you should not bombard your clients with useless communications, developing a strategic email strategy is a great way to keep your brand relevant, recognizable, and engaging to your audience.  Emails are crucial to building brand recognition, so even if recipients do not click or read all of the content inside, your brand is stil

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How Do Businesses Achieve Growth?

Recently, Reb Risty, head of REBL Marketing, sat down with Dale Robinette, a business growth strategist and a specialist in scaling up businesses. Risty and Robinette have worked together for several months, and their conversation focused on the topic of helping businesses scale. Here, Robinette offers his insights into what business growth looks like and how it can be achieved.

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Foundational Love For What You Do

Hi, I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Mike Mance, founder and owner of Mance Creative. And we’re going to talk a little bit about marketing and branding and creative. Mike, for my audience, tell them a little bit about who you are and what you do.

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EPN: What every small business should include in the 2021 Marketing Plan

Listen to host Eric Dye of Enterprise Radio and guest REBL, Reb Risty, discuss the following: What should every business include in their 2021 marketing plan? Why is video so important? How do you get started with video? How can video help strengthen business development/sales efforts? What if you are already creating videos?

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Meet Our Dynamic Duo

Meet our dynamic duo, Reb Risty, CEO and Owner of REBL Marketing, and Michele Killman Senior Marketing Director. Take a look at a quick interview with the two minds that came together to achieve excellence by REBLutionizing YOUR marketing.

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It All Starts with a Marketing Strategy

We want to talk to you today about having a strategic marketing plan and why that’s important. It’s really important that companies have a strategy behind any marketing programs they implement. For example, they need to understand who their customers are. Say you’re a small company that has professional services and your target customer is Sally the CEO. It’s key that you understand: Who Sally is What it is she’s trying to accomplish with her company? What her pain points are? How you solve those problems? And what are the triggers that it takes for her to take action and engage you and consume your services?  

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Does Your Marketing Support Business Development?

The ongoing COVID-19 pandemic response has made every organization examine its own ability to adapt during these stressful times. There isn’t a sector that’s been left unchanged by this environment. Some businesses may have been impacted more than others, but at some point everyone will feel the effects in one way or another. 

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Have Lots of Coffees – Reblutionize Interview with Tim Owens

This interview with Tim Owens was before COVID-19 hit how we network, but the principles of how you connect and build relationships are still the same. You must be authentic, ask people to a lot of coffees, and get out there! Part of networking is also to find people that you can partner and collaborate with to mutually grow each other’s businesses.

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Tired of Online Meetings?

Go for a “Walk and Talk”. The REBL team has been meeting with our partners and clients for a walk to have our meetings. While we walk and talk, we find that we are more creative and feel more energized at the end. Give it a try!

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Marketers, make the CEO’s your best friend

Marketing Should be the CEO’s Best Friend: Miro Copic, BottomLine Marketing [REBLutionize Interview] [su_youtube url=”https://youtu.be/j_-va-ICyHM”] If you are a CMO, Head of Marketing, or Up-and-Coming new marketer, you should watch this interview. You need to be at the table with the other executives and participate in the companies overall strategies so you can drive marketing efforts that help support those objectives. [su_button url=”https://reblmarketing.com/contact/” style=”flat” background=”#aa0103″ size=”10″ center=”yes” radius=”5″ class=”reg-button”]Schedule a 30-Min Marketing Review[/su_button]

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14 Entrepreneurs Discuss How Entrepreneurship Academic Programs Will Look Like in the Future

The landscape of entrepreneurship programs is rapidly changing and giving special emphasis to hands-on experience. Obtaining an academic program is important in validating your business concept but many will argue that is no longer the case. The future of entrepreneurship academic programs remains dynamic and there’s need for aspiring entrepreneurs to adapt to the changing environment.

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Build A Trusted Brand Through Video Testimonials

Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing tool to create sincere and entertaining recommendations from existing customers. 

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Reb Risty – Marketing in the Virtual Universe: 5 Reasons Every Business Should Use Video Testimonials

Reb Risty, Head and CEO of REBL Marketing, is a marketing expert with useful information for communicating with your customers in these unique times. After starting her company in 2008, her mission has been to help her clients clearly communicate their value propositions and boost engagement. The marketplace has rapidly shifted from a digital world to a virtual universe, so online presence is more important than ever before, and video testimonials are a great place to start. As we begin to reopen, Reb has tips for marketing in a cognizant manner. In her interview, Reb discusses the importance of continuing communication with your customers. She dives deep on the importance of having not just testimonials, but video testimonia

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Feeling Stressed? Try this one thing.

When you smile, your brain releases tiny molecules called neuropeptides to help fight off stress. Then other neurotransmitters like dopamine, serotonin and endorphins come into play too. The endorphins act as a mild pain reliever, whereas the serotonin is an antidepressant. One study even suggests that smiling can help us recover faster from stress and reduce our heart rate. In fact, it might even be worth your while to fake a smile and see where it gets you. There’s been some evidence that forcing a smile can still bring you a boost in your mood and happiness level.

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Relationship Marketing: Interview with Chef and Owner, Nick Brune

In this video interview, Reb Risty, Head REBL at REBL Marketing speaks with Nick Brune, chef and owner of Eco Caters, about their mission and how they use relationship marketing to grow their business. Do you find it hard, when you are talking with clients, do they understand what your zero waste initiative? Does that really resonate with them?

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10 Video Marketing Tips to Help Your B2B Company Grow its Brand

Video marketing is the most effective form of content marketing. It’s versatile – you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.

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Use Marketing Automation Tools to Keep Communicating with Your Customers

Hi, I’m Reb Risty, Head REBL at REBL Marketing. I’m on the YEC Next Council and part of being on the council gives me access to questions from national publications like Forbes and Entrepreneur. Today I received a question from Forbes on what can businesses do to continue to grow and survive during this time of crisis and down economy?

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How to create a desktop video with Loom

You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and proposal process. You can quickly give a review or show an example of how you can help a customer through a Loom video. Send a Loom video gets you twice the engagement and follow up then just a written email.

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How to communicate with employees about the Coronavirus/Covid-19

As a business owner and communications specialist, I’m helping many of our clients and partners craft a message to their employees about the current situation with the Coronavirus/Covid-19. Here are the top three things to do when communicating with your team during uncertain times like this.

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Awards & Recognition Work for Businesses

Reb Risty: Yeah, we’ve had some really good success. I think you’ve come up with some really clever ideas for our clients, like Pawternity for example. You know, I think the media picked that up because it was a great topic and it was great for the client as they got some good coverage if I recall it was even syndicated out to LA from here.

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10 Ways Newer Entrepreneurs Can Expand Their Network

As a new entrepreneur, it’s important to have a vast and diverse network of professional connections. Knowing and building relationships with the right people can open a lot of doors for your budding business, as well as give you the opportunity to get in touch with mentors in your field.

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B2B Video Marketing: Make Your Brand Come Alive With Video

  A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can help create engaging and fun content that contributes to your thought leadership and moves customers through the sales pipeline faster.

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Why is PR Important for B2B Businesses

Reb Risty, Head REBL at REBL Marketing, and Michelle Stansbury, REBL Marketing PR Director, discuss why Public Relations (PR) is important for B2B businesses and how they can leverage PR. Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing and I’m here today with our Director of PR Michelle Stansberry, and we’re going to talk about PR and why it’s important for your business. Michelle, To start what’s your approach with PR for clients?

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Six Ways To Encourage More User Engagement On Your Website

A website is one of the most powerful tools in your arsenal to expand and communicate with your customer base. However, even the best website won’t be effective if people aren’t engaging with it. That’s why it’s so important to not only get people to your website, but to have them read your content and click through your calls to action. And when others interact with your website and have a positive experience, they’re more likely to become repeat customers, as well as share the news with friends.

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Tell your brand story better with video

Reb Risty, Head REBL at REBL Marketing, a B2B marketing firm helping their clients tell their story one video at a time joins Enterprise Radio. Click here to listen: https://epodcastnetwork.com/tell-your-brand-story-better-with-video/

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How Small Enterprises And Startups Can Work With An Outsourced Marketing Team

Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.

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Five Effective Methods For Keeping Stakeholders Engaged

Within a newer business, stakeholders are an essential asset for its continued success, as their input and engagement with the company can spur the company on to future achievements or potentially help locate additional resources, as well as offer insights into new opportunities for growth or different approaches to standing problems.

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Building a Referral Network by Being Present with Amber Gough of Talent Fusion Point

Reb Risty Hi I’m Reb Risty, Head REBL at REBL Marketing and I am here today with my good friend, Amber Gough, and we’re here to talk a little bit about her business and how she uses her referral network to market herself. Thanks, Amber for joining me today. Amber Gough Thank you for having me. Reb Risty So, can you tell us a little bit about what your business is and what you do?

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6 Steps to Develop a Successful B2B Public Relations Strategy

Have you noticed what companies are doing to succeed in building themselves as business thought leaders? Are you a B2B business that is looking for a way to stand out and move your brand to the next level? If the answer is yes, then it might be time for you to adopt a B2B public relations (PR) strategy.

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9 Reasons to Outsource Marketing in 2019

by Reb Risty, Head REBL Marketing is one of the most critical elements of your company. Without quality marketing material, potential customers can’t find you. Not only that, customers often require multiple points of contact before they’re willing to choose your company, which means that they may not be content with one or two advertisements. Are you still struggling to handle your marketing in-house? Are you starting to feel as though other companies are just doing it better and that, as a result, your company is struggling within your industry? Consider these key reasons to outsource your marketing in 2019. 

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11 Step Blogging Guide from Hubspot

I want to share with you this 11 Step Blogging Guide.  I’ve been following the HubSpot Blogging strategy for a couple of years.  It does work.  Of course, I skip steps, but I try not to.  Enjoy!

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