CEI Case Study


Our client, CEI (Corporate Events Inc.), came to us with a last minute request to film a company overview video. A typical lead time for a video shoot is 6 weeks to allow for scripting, practice sessions, direction confirmation from the client, and more. Without any practice and minimal scripting/outlining, we still moved forward with the project on the preferred filming dates, with last minute filming cancellations involved.


The REBL team was able to capture Broll of the team at work, which helps with any on-camera inefficiencies. In addition, we ask the clients Q&As throughout with prompts for answers rather than trying to remember what to say on screen. We also had a teleprompter on-site during filming which allowed us to do any last-minute scripting to help the talent hit key talking points while on camera.


The client was extremely happy with the way the video turned out. “The reaction I had when watching for the first time was absolute pride in my team for really being honest. I love Rieka’s piece and Scott McDonald was such a natural. They all did a terrific job and I’m so appreciative of how you were able to guide everyone in the right direction.” – Wendy Butler, Director of Strategy and Client Services.