We want to talk to you today about having a strategic marketing plan and why that’s important. It’s really important that companies have a strategy behind any marketing programs they implement. For example, they need to understand who their customers are. Say you’re a small company that has professional services and your target customer is Sally the CEO. It’s key that you understand:
- Who Sally is
- What it is she’s trying to accomplish with her company?
- What her pain points are?
- How you solve those problems?
- And what are the triggers that it takes for her to take action and engage you and consume your services?
Have you looked at your current customers?
Starting with Sally the CEO is always great, but then, have you looked at your current customers? Have you surveyed them? Are you talking to them on a regular basis? We find a lot of small businesses don’t reach out to their customers because they’re afraid of what they’re going to hear. But the reality is if you’re doing a good job and they are happy with your product or service, you’re going to get really good feedback, and there’ll be nuggets in there that are going to help you sell to new customers and continue to improve on your current services or products.
Leverage the data you have at hand
Another thing that a lot of small businesses fail to do is they fail to look at the current information they have about their existing clients and mine that data and leverage it for either selling additional services or even a referral program. We had a customer who was spending a lot of money on lead generation services to get new leads, new clients, but they had this huge database of over 10,000 contacts, and they really weren’t mining it, so we were able to go in and identify 1,600 of those contacts that were really engaged with their current content. Those clients were converting and doing different things, so we built a campaign around those contacts that they already had that didn’t cost them hundreds of dollars, and they’re seeing really good results.
Having a senior marketing person come in and help you build out your strategy is important for your success. If you need help, call us at (858) 848-7325 or message a REBL. We’ll REBLutionize your marketing for you.
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