First Who…Then What

Recently, several people recommended that I read James Collins’s book “Good to Great.” I’m currently on the third chapter: First Who… Then What. If you want to grow your business, Collins advises, you need to get the right people in the right seats. Of course, this is always easier said than done.

This made me think about why I started REBL Marketing: so that the small businesses we serve could have access to the marketing knowledge and experience my team and I generate through our outsourced model. I’ve worked in small companies, where I was expected to do all marketing-related tasks, but the reality is that one person can’t be exceptional at everything.

Look, I get it. When you are just starting out, you have to do as much as you can within your budget. A lot of the time, that means being reactive instead of proactive with your marketing efforts. But when you hit that phase of your business when you are able to invest in marketing and grow your business, working with a team like REBL can help you develop a strategy and implement a strong marketing plan at a fraction of the cost of hiring a full-time marketing person.

If you are looking to get the right person (or persons!) in the right marketing seats, give REBL a call at (858) 848-7325. We can help REBLutionize your marketing program.