A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way.
If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can help create engaging and fun content that contributes to your thought leadership and moves customers through the sales pipeline faster.
Successful video marketing, however, requires that businesses stick to a range of “rules.” Below are some best practices that should be part of your video marketing strategy.
1. Don’t waste the introduction. Have it feature the best ten seconds.
You already know that you only have one opportunity to make a good first impression, and this applies when making videos. You are limited to only a few seconds to hook a prospect in, so use the time wisely. Begin with a short greeting before launching into the crux of the video.
It’s OK to explain the content that will be covered in the video, but again, avoid wasting precious seconds. The intro should be fluid, brief and engaging enough to capture the attention of your audience.
I recommend that you keep the video brief and to the point. Get right into the grit of your story, and manage the expectations of your viewers within the first five to ten seconds. During this time, the clip should convey its value immediately, answering the question, “Why should I continue watching it?” You can ask questions to spark the curiosity of your audience or hook their attention by using teasers.