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Content Marketing Strategy

Content Marketing for B2B Professional Services

It all starts with a solid strategy and plan.

Content marketing is essential for B2B businesses because it enables them to reach more potential customers and build relationships with key stakeholders. Content can be used to generate leads, build brand awareness, educate customers on products and services, show customers how they benefit from using the company’s offerings, and establish an authoritative voice in the industry. Moreover, content can help create a sense of trust with potential customers by demonstrating that your business understands their needs and is committed to providing solutions.

The REBL approach:
  1. Start with your company objective and goals.
  2. Develop a content strategy and plan for your business.
  3. Create amazing content that makes your message sticky and your brand stand out from the competition.
REBL Content Marketing Process Inforgraphic

The REBL Marketing Strategy and Plan Package:

  1. Review your current content strategy and tactics.
  2. Identify areas for opportunity.
  3. Develop the topics and content calendar.
  4. Outline and write scripts.
  5. Apply the latest techniques to filming, recording, and writing content to fit your content goals.
  6. Create your content.
  7. Work with your promotion team (social media, newsletters, emails, SEO, etc.) to ensure the content is used correctly and gets results.
  8. Evaluate, adjust and start creating again to keep growing your digital content presence.

REBL SERVICES

Marketing Strategy

  • Marketing activities that help you communicate your value proposition so customers know you’re a better option than your competitors.
  • Marketing investments targeted at your ideal customers to help your sales and business development teams more effectively nurture leads.

REBL SERVICES

Branding & Messaging

  • New Brand Identity (name & logo) or Brand Refresh
  • Brand Guideline so the brand look, feel and voice is used consistently across all communication deliverables
  • Online Branding – making sure that all online properties look the same
  • Value Proposition
  • Positioning
  • Messaging Hierarchy – Primary and Secondary messaging

MAKE SURE YOUR MARKETING INVESTMENTS ARE EFFECTIVE

Start with a Digital Marketing Audit to discover where you are right now and if your marketing is working for you.

We’ll work with you to create a customized and effective marketing strategy that will support your business development activities and activate your brand so you reach and convert more customers.

  • Maybe your brand identity system is tired and out of date? A new brand or refresh can lift you above the crowd and inspire new recognition.
  • Is it tough to explain what you do and why you’re a better choice for customers? Messaging hierarchy expresses who you are and what your value proposition is. It’s the verbal part of your brand.
  • A visually pleasing website with good design and compelling content and layout is often the first place your customers will interact with your brand and it needs to be clear, concise, compelling, and mobile-friendly.
  • Our video content development team will design a video content strategy that will help you tell your story and improve your Search Engine Optimization so more customers find you and your website.

More than 500 videos produced

50+ websites designed and optimized

60+ combined years of marketing strategy and planning skills

Broad marketing experience including Apple, Qualcomm and Wold Trade Center

Thousands of projects completed on time and on budget

Get Our Full Video Package Brochure