In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth.
Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.
In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.
Furthermore, you’ll learn:
- Effectivity of an “Interview Method”
- Benefits of being on their Membership site
Key Takeaways:
- Micro-courses are a great way to create content and share your knowledge with others.
- They are easy to create and can be used to generate leads, build a learning center, or create a membership site.
- The interview method is a great way to create micro-courses.
- When creating micro-courses, it is important to break the content down into small, bite-sized pieces.
- It is also important to have a clear structure and framework for your courses.
- In addition to the above, here are some other important points that were mentioned in the transcript:
It is important to have a good quality microphone and camera when creating micro-courses.
You can use free video editing software to edit your courses together.
Once you have created your micro-courses, you can promote them on social media and other channels.
Special offer from the guest:
50% OFF discount for the first 3 months!
Code: SUMMERSPECIAL
https://microcasting.com/learning-cen…
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