In this podcast episode, we featured Branden Cobb, Fractional CMO at MarketingExec.us.
With over 15 years of experience in marketing, Branden helps small to medium-sized businesses with their marketing strategy on an as-needed basis. Branden and Reb discuss how AI is changing marketing now and into the future.
Furthermore, you’ll learn:
- how to leverage AI
- what are some good resources to learn from
- why everyone, even marketers, need to use AI tools
- how to help clients understand the value AI brings
Key Takeaways:
- AI is a valuable tool for marketers. It can be used to streamline tasks, generate content, and gain insights.
- Understanding AI is essential. Marketers should have a basic understanding of how AI works, its capabilities, and limitations.
- AI is not a replacement for human creativity. It should be used as a tool to enhance human capabilities, not replace them.
- There are many AI tools available. Marketers can experiment with different tools to find the ones that best suit their needs.
- AI is constantly evolving. Marketers should stay up-to-date on the latest AI developments and trends.
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