In this podcast episode, we featured Heather Bradshaw, Growth & Operations Strategist at Normandy Digital Marketing Solutions Inc., with our co-host Sean Flannery, Co-Founder of Max Lux Media.
Reb, Sean, and Heather discuss:
- emerging social media platforms
- which platforms small businesses should be on and strategies for each
- creating trending content vs. avoiding trends
Key Takeaways:
- Threads (Meta’s new platform): Unlikely to be a major player soon for small businesses due to low user base. Businesses should focus on Instagram and Facebook for now, with an eye on TikTok’s potential.
- Focus on Engagement, Not Paid Ads (for organic growth): Building brand awareness through engagement (commenting, liking, sharing) is crucial for small businesses. Organic growth on established platforms is more cost-effective.
- Storytelling Through Video: Video content is king for social media marketing. It helps connect with audiences on a deeper level and build relationships.
- Understanding Your Audience: Knowing your target demographic and the platforms they use is essential for successful social media marketing.
- Importance of a Social Media Strategy: A well-defined strategy that considers audience, content type, and competitor analysis is crucial for maximizing social media impact.
- The Rise of TikTok: TikTok is a rapidly growing platform with a strong potential for product-based businesses, particularly with the introduction of its marketplace and paid advertising features.
- The Future of Social Media Marketing: The future of social media marketing lies in the continued expansion of platforms like TikTok, with a growing focus on e-commerce and the potential for local businesses.
Special offer from the guest:
Normandy Digital Marketing Solutions
https://www.normandysolutions.com/
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