In a recent episode of our REBLutionize Your Marketing, Your Business, Your Life podcast, marketing expert Julia Pearson, CEO of Stratos Creative Marketing, shared valuable insights on maximizing social media results for small businesses. With her expertise in organic posts, ads, and email marketing, Julia emphasized the importance of combining these strategies to generate leads and nurture them into paying customers. In this blog post, we’ll recap the key takeaways from the interview and explore how small business owners can leverage these strategies to achieve success on social media.
Julia highlighted the ever-present challenge of social media algorithms, which limit the organic reach of businesses. To combat this, she stressed the need to invest in both organic content and paid ads. While organic posts help build trust and establish expertise, ads can effectively reach new audiences. By using a modest ad budget of just $5 a day, businesses can make significant progress in attracting new leads.
While social media attracts and nurtures leads, email marketing plays a crucial role in nurturing and selling to potential customers. By capturing email addresses through lead-generating ads, businesses can ensure that their messages reach 100% of their subscribers’ inboxes. Email marketing allows for deeper connections with the audience, facilitating the nurturing and selling stages of the customer journey.
To create a successful social media strategy, Julia emphasized the need for a variety of content types. While video content is particularly effective, businesses should also focus on creating engaging written and visual content. By experimenting with different types of content, businesses can better understand what resonates with their audience and tailor their strategies accordingly.
Julia shared a valuable tip for small business owners: boost your best-performing organic posts instead of simply boosting at random. By identifying posts that have resonated with the audience or garnered higher engagement, businesses can amplify their reach and test the effectiveness of their content. Starting with a small budget, such as $5 for five days, allows businesses to gather data and make informed decisions on future content and ad strategies.
Julia reminded listeners that social media marketing takes time and requires continuous effort. While success stories exist, it’s crucial to manage expectations and understand that results will vary. By analyzing data, experimenting, and adjusting strategies, businesses can gradually optimize their social media efforts and achieve long-term success.
In a world dominated by social media algorithms and fierce competition for attention, Julia Pearson’s insights provide a clear roadmap for small businesses to maximize their social media results. By combining organic posts, paid ads, and email marketing, businesses can attract, nurture, and convert leads effectively. Remember to leverage a variety of content types, boost high-performing posts strategically, and align expectations with the reality of social media marketing. With dedication and a data-driven approach, businesses can thrive and achieve their goals in the social media landscape.
Special offer from the guest: Get 101 social media prompts: https://stratoscreativemarketing.com/resources/
To watch the full podcast, go to this YouTube link.