In this podcast episode, Reb Risty speaks with Sarah Noel Block from Tiny Marketing, a company specializing in helping small businesses with marketing departments of one or two.
- Challenges faced by small businesses.
- Strategies for creating streamlined and executable marketing plans.
- The importance of customer interviews in shaping content strategy.
- The role of internal subject matter experts in content creation.
Sarah also offers practical tips for small businesses looking to implement effective marketing strategies. Tune in to discover how small businesses can revolutionize their marketing approach and set the stage for future success!
Key Takeaways:
- Marketing Strategy for Small Businesses: Sarah NL Block from Tiny Marketing specializes in creating streamlined marketing plans for small businesses with limited resources.
- Content Strategy: She emphasizes customer interviews as the foundation for effective content creation, focusing on understanding customer needs and challenges.
- Involving Stakeholders: Sarah recommends including key stakeholders in the marketing strategy process to align messaging and ensure company-wide consistency.
- Virtual Events for Lead Generation: Virtual events, such as webinars and workshops, are a powerful tool for generating leads and building trust with potential customers.
- Leveraging AI Tools: Utilizing AI-powered tools can simplify content creation and repurposing, saving time and effort.
Special offer from the guest:
50% off their StrategicSpark, a 60-minute session where we identify goals, challenges, and processes.
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