In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry.
Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe.
While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact on consumers’ stomachs.
Starting a beverage company in a competitive market presents its own set of challenges. Alice shares that her lack of industry knowledge actually served as a blessing, as it allowed her to approach the venture with enthusiasm and a willingness to learn. Mexi Seltzer’s journey has involved navigating complex regulations, building a supply chain from Mexico to California, and constantly adapting to new challenges. Alice highlights the importance of embracing the Mexi spirit and having the courage to take risks, make mistakes, and learn from them.
Alice offers advice for individuals considering a career pivot or embarking on their entrepreneurial journey. She encourages them to take the leap of faith and embrace the “learn by doing” approach. Just like riding a bike, theoretical knowledge can only take you so far; true growth and understanding come from actively engaging in the process. Alice emphasizes the importance of trying, making mistakes, and not being too hard on oneself, as these experiences pave the way for personal and professional growth.
Alice Chen’s entrepreneurial journey serves as an inspiration for those seeking to break free from corporate life and pursue their passion. Mexi Seltzer’s commitment to providing a natural and enjoyable drinking experience while embodying the spirit of exploration and adventure is sure to resonate with consumers who value quality and authenticity.
Special offer from the guest:
Visit mexiseltzer.com and use the code “adventure10” for a 10% discount.
To view the full podcast, visit this YouTube link.
