In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small.
Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships.
Key Takeaways:
- The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships.
- Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise.
- Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures.
- Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients.
- Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road.
- The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections.
- Building Sticky Relationships: Focus on genuine partnerships that benefit all parties in the long run.
Check out this episode to learn more about CFO Hub, and how offline marketing and networking helped grow a multi-million dollar company.
Special offer from the guest:
A free GAP Analysis of your accounting infrastructure, data room, and readiness for audit or sale.
Contact Brandon at bhawkins@cfohub.com.
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