In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell.
You’ll learn:
what the ABT formula is
how this simple formula helps clients to tell their stories
what the first steps are to connect with your audience
For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.)
Key Takeaways:
- The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace.
- The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore.
And: Set up the situation and establish common ground with the audience.
But: Introduce the problem or challenge the audience is facing.
Therefore: Offer the solution and the positive outcome the audience desires. - Focus on the Customer: Stories should be from the customer’s perspective, addressing their needs and desires.
- Focus on Outcomes: Highlight the positive impact your product or service will have on the customer’s life, not just the features of your offering.
Special offer from the guest:
30% off The ABTs of Agile Communications™ – quick online course including a free digital copy of our book “The Narrative Gym for Business.”
https://businessofstory.com/
Passcode: rebl-abt (all lowercase)
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