In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business.
You’ll learn:
how to connect with your audience via email
how sending an email helps your business grow
how to come up with an engaging email every day
Marketing your business shouldn’t be hard…
He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients.
He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways.
Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC).
Cody says that the most important thing is to collect dots, which are the interesting things that happen in your day-to-day life. Then, you can connect those dots for your readers in your emails. For example, Cody shared a story about walking his dog and then getting to a fork in the road. This reminded him of how sometimes we don’t know where we’re going in business and we need to take the lead.
Cody also recommends that you don’t be afraid to be vulnerable and open up in your emails. People connect with stories more than they connect with facts.
Cody’s advice is to start collecting dots today and use them to craft stories for your email marketing. By using the SLAC formula and sharing your stories with your audience, you can build a stronger connection with them and grow your business.
Special offer from the guest:
Use promo code REBL to save 20% on the Story Magnet Workshop https://storymagnetworkshop.com/.
To view more podcast in our YouTube channel, just click the button below.
