Tag: video

REBLutionize Podcast Recap – Episode 11 with Kathryn Nuñez

In this podcast episode, we featured Kathryn Nuñez, the Founder of The Social Selling Agency, a done-for-you lead generation service for B2B companies.

With over 30 years of experience in sales and marketing, Kathryn helps businesses drive revenue growth through optimized outreach campaigns.
Kathryn and her team handle everything from identifying and engaging qualified prospects to managing ongoing nurturing and conversions.

Furthermore, you’ll learn:

• How to do cold outreach
• What’s the first step to do cold outreach
• What do we think about LinkedIn automation tools
• How did Kathryn help a recent client with their cold outreach

Key Takeaways:

• Overcoming Fear of Cold Outreach: Many marketers are hesitant about cold outreach due to the fear of rejection. However, it can be a highly effective strategy when done correctly.
• Personalized Approach: The key to successful cold outreach is personalization. Research your target audience and tailor your messages to their specific needs and interests.
• Leverage LinkedIn: LinkedIn is a powerful platform for cold outreach. Use personalized messages, value-based education, and voice notes to connect with potential clients.
• Utilize Automation Tools Wisely: Automation tools can help streamline cold outreach, but they should be used in conjunction with personalized messages to avoid feeling generic.
• Quality Over Quantity: Focus on building relationships with a targeted audience rather than sending out mass messages.
• Offer Value: Provide value to potential clients before asking for something in return.
• Continuous Optimization: Regularly analyze your cold outreach efforts and make adjustments to improve your results.

Special offer from the guest:

Free strategy session – 30 min ($147 value)
https://bookme.name/KathrynEvansNunez…

To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 10 with Ken Burke

In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth.

Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.

In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.

Furthermore, you’ll learn:

• Effectivity of an “Interview Method”
• Benefits of being on their Membership site

Key Takeaways:

• Micro-courses are a great way to create content and share your knowledge with others.
• They are easy to create and can be used to generate leads, build a learning center, or create a membership site.
• The interview method is a great way to create micro-courses.
• When creating micro-courses, it is important to break the content down into small, bite-sized pieces.
• It is also important to have a clear structure and framework for your courses.
• In addition to the above, here are some other important points that were mentioned in the transcript:
  It is important to have a good quality microphone and camera when creating micro-courses.
  You can use free video editing software to edit your courses together.
  Once you have created your micro-courses, you can promote them on social media and other channels.

Special offer from the guest:

50% OFF discount for the first 3 months!
Code: SUMMERSPECIAL
https://microcasting.com/learning-cen…

To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 9 with Cody Burch

In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business.

You’ll learn:
how to connect with your audience via email
how sending an email helps your business grow
how to come up with an engaging email every day

Marketing your business shouldn’t be hard…

He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients.

He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways.

Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC).

Cody says that the most important thing is to collect dots, which are the interesting things that happen in your day-to-day life. Then, you can connect those dots for your readers in your emails. For example, Cody shared a story about walking his dog and then getting to a fork in the road. This reminded him of how sometimes we don’t know where we’re going in business and we need to take the lead.

Cody also recommends that you don’t be afraid to be vulnerable and open up in your emails. People connect with stories more than they connect with facts.

Cody’s advice is to start collecting dots today and use them to craft stories for your email marketing. By using the SLAC formula and sharing your stories with your audience, you can build a stronger connection with them and grow your business.

Special offer from the guest:

Use promo code REBL to save 20% on the Story Magnet Workshop https://storymagnetworkshop.com/.

To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 8 with Park Howell

In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell.

You’ll learn:
what the ABT formula is
how this simple formula helps clients to tell their stories
what the first steps are to connect with your audience

For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.)

Key Takeaways:

• The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace.
• The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore.
  And: Set up the situation and establish common ground with the audience.
  But: Introduce the problem or challenge the audience is facing.
  Therefore: Offer the solution and the positive outcome the audience desires.
• Focus on the Customer: Stories should be from the customer’s perspective, addressing their needs and desires.
• Focus on Outcomes: Highlight the positive impact your product or service will have on the customer’s life, not just the features of your offering.

Special offer from the guest:

30% off The ABTs of Agile Communications™ – quick online course including a free digital copy of our book “The Narrative Gym for Business.”

https://businessofstory.com/
Passcode: rebl-abt (all lowercase)

To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 7 with Brandon Hawkins

In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small.

Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships.

Key Takeaways:

• The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships.
• Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise.
• Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures.
• Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients.
• Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road.
• The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections.
• Building Sticky Relationships: Focus on genuine partnerships that benefit all parties in the long run.

Check out this episode to learn more about CFO Hub, and how offline marketing and networking helped grow a multi-million dollar company.

Special offer from the guest:

A free GAP Analysis of your accounting infrastructure, data room, and readiness for audit or sale.

Contact Brandon at bhawkins@cfohub.com.

To view more podcast in our YouTube channel, just click the button below.