Tag: video

REBLutionize Podcast Recap – Episode 3 with Alice Chen

Alice Chen | Entrepreneur | Founder of MexiseltzerIn a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry.

Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe.

While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact on consumers’ stomachs.

Starting a beverage company in a competitive market presents its own set of challenges. Alice shares that her lack of industry knowledge actually served as a blessing, as it allowed her to approach the venture with enthusiasm and a willingness to learn. Mexi Seltzer’s journey has involved navigating complex regulations, building a supply chain from Mexico to California, and constantly adapting to new challenges. Alice highlights the importance of embracing the Mexi spirit and having the courage to take risks, make mistakes, and learn from them.

Alice offers advice for individuals considering a career pivot or embarking on their entrepreneurial journey. She encourages them to take the leap of faith and embrace the “learn by doing” approach. Just like riding a bike, theoretical knowledge can only take you so far; true growth and understanding come from actively engaging in the process. Alice emphasizes the importance of trying, making mistakes, and not being too hard on oneself, as these experiences pave the way for personal and professional growth.

Alice Chen’s entrepreneurial journey serves as an inspiration for those seeking to break free from corporate life and pursue their passion. Mexi Seltzer’s commitment to providing a natural and enjoyable drinking experience while embodying the spirit of exploration and adventure is sure to resonate with consumers who value quality and authenticity.

Special offer from the guest:

Visit mexiseltzer.com and use the code “adventure10” for a 10% discount.

To view the full podcast, visit this YouTube link.

REBLutionize Podcast Recap – Episode 2 with Julia Block Pearson

Julia Pearson | CEO and Founder Stratos Creative MarketingIn a recent episode of our REBLutionize Your Marketing, Your Business, Your Life podcast, marketing expert Julia Pearson, CEO of Stratos Creative Marketing, shared valuable insights on maximizing social media results for small businesses. With her expertise in organic posts, ads, and email marketing, Julia emphasized the importance of combining these strategies to generate leads and nurture them into paying customers. In this blog post, we’ll recap the key takeaways from the interview and explore how small business owners can leverage these strategies to achieve success on social media.

Julia highlighted the ever-present challenge of social media algorithms, which limit the organic reach of businesses. To combat this, she stressed the need to invest in both organic content and paid ads. While organic posts help build trust and establish expertise, ads can effectively reach new audiences. By using a modest ad budget of just $5 a day, businesses can make significant progress in attracting new leads.

While social media attracts and nurtures leads, email marketing plays a crucial role in nurturing and selling to potential customers. By capturing email addresses through lead-generating ads, businesses can ensure that their messages reach 100% of their subscribers’ inboxes. Email marketing allows for deeper connections with the audience, facilitating the nurturing and selling stages of the customer journey.

To create a successful social media strategy, Julia emphasized the need for a variety of content types. While video content is particularly effective, businesses should also focus on creating engaging written and visual content. By experimenting with different types of content, businesses can better understand what resonates with their audience and tailor their strategies accordingly.

Julia shared a valuable tip for small business owners: boost your best-performing organic posts instead of simply boosting at random. By identifying posts that have resonated with the audience or garnered higher engagement, businesses can amplify their reach and test the effectiveness of their content. Starting with a small budget, such as $5 for five days, allows businesses to gather data and make informed decisions on future content and ad strategies.

Julia reminded listeners that social media marketing takes time and requires continuous effort. While success stories exist, it’s crucial to manage expectations and understand that results will vary. By analyzing data, experimenting, and adjusting strategies, businesses can gradually optimize their social media efforts and achieve long-term success.

In a world dominated by social media algorithms and fierce competition for attention, Julia Pearson’s insights provide a clear roadmap for small businesses to maximize their social media results. By combining organic posts, paid ads, and email marketing, businesses can attract, nurture, and convert leads effectively. Remember to leverage a variety of content types, boost high-performing posts strategically, and align expectations with the reality of social media marketing. With dedication and a data-driven approach, businesses can thrive and achieve their goals in the social media landscape.

Special offer from the guest: Get 101 social media prompts: https://stratoscreativemarketing.com/resources/

To watch the full podcast, go to this YouTube link.

REBLutionize Podcast Recap – Episode 1 with Mike Ruman

In today’s digital age, small businesses face numerous challenges when it comes to driving leads and growing their businesses. However, with the right strategies and tools, entrepreneurs can position themselves for success.

Mike RumanIn this episode recap, we’ll explore the insights shared by Mike Ruman (photo left) during our REBLutionize Your Marketing, Business, Life podcast. Mike is an accomplished entrepreneur and marketing guru, and he discusses the keys to his success and offers valuable advice for small business owners. He and Reb Risty, The Marketing REBL of REBL Marketing, discuss what local SEO means for small businesses, what is helpful in AI for businesses to utilize, and what should business owners and entrepreneurs pay attention to in the next few months.


Qualities All Great Business Coaches Have in Common

REB L. RISTY is THE MARKETING REBL of REBL MARKETING and took some time out to talk with The Industry Leaders about what all successful coaching businesses have in common.

With her rose-gold hair, Reb Risty puts the REBL-Edge into REBL Marketing, a strategic content marketing agency specializing in video and podcasting.

You’re a very busy person, so thanks for taking the time to share your thoughts with us today! For people who don’t know you, can you tell us how you ended up sitting where you are today?

I’ve always had an entrepreneurial heart and I’ve done everything from selling lemonade in my parents, front yard with my sister, selling CUTCO knives door to door, being the managing partner for a very successful Polynesian entertainment business, investing in a failed franchise business, e-commerce, and now REBL Marketing.


Meet Reb Risty | Business Owner & Head REBL

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We’re so pumped about our conversation with Reb Risty. Reb is a Business Owner & Head REBL and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Reb below.

[go to SD Voyager for the full article]