Tag: video

Why Using the StoryBrand Framework to Create Your Business Messaging Works

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Introduction to the StoryBrand Framework

The StoryBrand Framework, developed by Donald Miller, revolutionizes business communication by incorporating storytelling elements. It’s more than just a marketing tool; it’s a perspective shift that places the customer at the center of a brand’s narrative.

Storytelling has always been an integral part of human communication. In the realm of marketing, the StoryBrand Framework has revolutionized how businesses communicate with their audience. Originating from the insights of Donald Miller, the StoryBrand Framework is built on the timeless elements of storytelling, tailored to the needs of modern marketing.

The Power of Storytelling in Marketing

Storytelling in marketing isn’t just about crafting a narrative; it’s about forging a connection with your audience. Studies show that stories are 22 times more memorable than facts alone, making them a powerful tool in influencing consumer behavior.

Humans are wired for stories. They create emotional connections and make complex concepts easier to understand. This section delves into why stories are more effective than traditional marketing tactics, and how the brain responds to storytelling in the context of consumer behavior.

Clarifying Your Message

One of the main goals of the StoryBrand Framework is to clarify your brand message. This part of the article will discuss how to simplify complex ideas and make your brand message more relatable and understandable to your audience.

Building a Strong Brand Narrative

A compelling story is key to a successful brand narrative. This section will guide you through crafting a story that resonates with your audience, integrating your brand values seamlessly into this narrative.

StoryBrand Framework: A Closer Look

Here, we’ll break down the 7-part StoryBrand Framework, explaining each component in detail. This framework is designed to help businesses craft a clear and engaging story about their brand, putting their customers at the center of the narrative.

The 7 Steps of the StoryBrand Framework

Step 1: The Character

Every story starts with a character. In marketing, this character is your customer. Defining your customer persona is crucial; a 2020 survey revealed that companies that understand their customers’ needs outperform those that don’t by 60%.

Understanding Your Customer’s Journey:

In the StoryBrand approach, the customer is the hero. This section focuses on mapping the customer’s journey, understanding their challenges, and how your brand can guide them towards a solution.

Step 2: The Problem

Identifying the customer’s problem is key. For instance, a study showed that 76% of consumers expect companies to understand their needs and expectations.

Step 3: The Guide

Your brand is the guide. A Harvard Business Review article highlighted that brands that successfully position themselves as the guide increase customer loyalty by 23%.

Step 4: The Plan

A clear plan or path to success is essential. Amazon’s growth, for example, is partly attributed to its clear customer-centric plan, which has led to a 37% increase in customer purchases.

Step 5: The Call to Action

Effective calls to action can increase engagement significantly. Data from Facebook Ads revealed that personalized CTAs can increase conversion rates by up to 202%.

Step 6: Avoiding Failure

Addressing potential failure points can resonate deeply. For example, Airbnb’s flexible cancellation policy, addressing a common travel concern, increased their bookings by 25%.

Step 7: Achieving Success

Communicating a vision of success is vital. Brands like Nike have seen a 31% increase in online sales by aligning their marketing messages with customer aspirations.

Effective Use of the StoryBrand Framework in Marketing

We’ll explore real-world success stories and how different industries can tailor the StoryBrand Framework to their specific needs, demonstrating its versatility and effectiveness in various marketing contexts.

Customizing StoryBrand for Your Business

Tailoring the StoryBrand framework to fit your industry is crucial. For instance, in the healthcare sector, patient-centric stories increased patient engagement by 50%.

Integrating StoryBrand in Digital Marketing

In the digital arena, StoryBrand principles can greatly enhance marketing effectiveness. Websites using StoryBrand strategies see, on average, a 70% increase in user engagement.
Digital platforms offer unique opportunities for storytelling. This section covers how to apply the StoryBrand principles to your website, social media, and email marketing campaigns for maximum impact.

User experience is key to retaining customers. This part will explore how the StoryBrand Framework can be used to improve website navigation, layout, and overall customer experience.

StoryBrand in Action: Case Studies

Real-world examples include a tech company that saw a 120% increase in leads after implementing the StoryBrand framework.
Drawing insights from marketing gurus and analyzing successful StoryBrand campaigns, this section will provide a deeper understanding of the framework’s practical application and effectiveness.

Measuring the Impact of StoryBrand

Key metrics to track include customer engagement and conversion rates. Businesses reported a 35% increase in conversion rates after aligning their content with StoryBrand principles.

Common Pitfalls in Using StoryBrand

One common mistake is overcomplicating the message. A study found that brands that maintain simplicity in their storytelling increase customer loyalty by 38%. Implementing the StoryBrand Framework isn’t without challenges. This section will highlight common pitfalls and how to avoid them, ensuring your storytelling strategy remains focused and effective.

Future of StoryBrand in Marketing

Emerging trends suggest a continued rise in narrative-driven marketing. Experts predict a 40% increase in narrative-based marketing strategies in the next five years.

Advanced StoryBrand Techniques

For those looking to take their StoryBrand strategy to the next level, this part will delve into advanced techniques, such as leveraging emotional triggers and applying the framework to more complex products and services. Work with a certified StoryBrand guide like REBL Risty to accelerate your messaging and sales funnel building.

Conclusion: Embracing StoryBrand

Adopting the StoryBrand framework can transform your marketing and customer engagement. It’s not just a strategy; it’s a paradigm shift that can yield significant returns.

Embracing Affordable Technology in Marketing for Small Businesses

Laptop with AI icons by AndersonPiza at Envato Elements | Licensed

Image credit: Envato Elements by AndersonPiza | Licensed | All Rights Reserved

Imagine a world where small B2B firms like marketing consulting can predict market trends, understand their clients deeply, and engage effectively without breaking the bank. This world is not a distant dream; it’s a reality made possible by affordable, cutting-edge marketing technologies.

Leveraging Technology in Marketing:

The Power of AI and Analytics:

According to a Salesforce report, high-performing marketers are 9.7x more likely to use AI extensively. For AI-driven content creation and analytics, Jasper AI is an excellent tool for businesses like B2B Consulting. Jasper can assist in generating high-quality content for blogs, emails, and social media, enhancing engagement and SEO performance. Imagine a small financial advisory firm using Jasper to create insightful blog posts that resonate with their target audience, driving more website traffic and client engagement.

Pricing for AI Writing Tools:

ChatGPT-4: OpenAI, the company behind ChatGPT, typically offers different pricing tiers, including a free version with limited capabilities and premium versions for more extensive use. The premium versions can vary in price based on usage and specific features required.

Jasper AI: Jasper AI offers a range of pricing plans. The basic plan might start at around $29 per month, with more advanced plans (including long-form content capabilities) costing more, potentially around $99 per month or higher, depending on the usage and features included.

CRM – The Game Changer:

CRM systems are vital, with a Nucleus Research study showing that CRM pays back $8.71 for every dollar spent. GoHighLevel CRM is an affordable and versatile option for small businesses. It can transform client relationship management and sales processes. For example, a small management consultancy could use GoHighLevel to track client interactions and automate key marketing tasks, improving client relationships and operational efficiency.

CRM Pricing Comparison:

GoHighLevel: Their pricing can start from around $97 per month for a basic plan, with more advanced features and agency-level plans costing more.

Salesforce: Salesforce offers a range of plans. The basic plans can start from around $25 per user per month, with more advanced plans going up to $300 per user per month or more, depending on the features.

HubSpot: HubSpot’s CRM can be free for basic features. However, for more advanced marketing, sales, and service hubs, the pricing can range from $50 to over $800 per month, depending on the features and scale of use.

Automation – Doing More with Less:

75% of marketers use at least one type of marketing automation tool (Social Media Today). For social media management, tools like Sprout Social or Metricool are ideal. They offer specific functionalities for managing online presence and engaging with the audience effectively. Additionally, email marketing platforms like Mailchimp or Sendinblue offer affordable automation solutions for personalized client communication, vital for small businesses aiming to tailor their messaging and nurture leads.

Social Media Management Tools Pricing:

Sprout Social: Prices can start from around $99 per user per month for the standard plan, with more advanced plans costing higher, possibly around $249 per user per month.

Metricool: Metricool might offer a free plan with basic features. Their premium plans can start from around $12 per month, with more advanced features included in higher-tier plans.

Email Marketing Tools Pricing:

Mailchimp: Mailchimp offers a free plan for basic features. Paid plans can start from around $9.99 per month, with the pricing increasing based on features and the number of contacts.

Sendinblue: Sendinblue also provides a free plan. The paid plans can start from around $25 per month, with prices increasing based on the volume of emails and features.


The integration of these accessible technologies can be a game-changer for small B2B firms. They provide a level playing field, allowing businesses like marketing consulting to compete effectively, enhance client engagement, and achieve sustainable growth. With the right technology, the possibilities are endless. Are you ready to transform your small business with these affordable marketing solutions?

Marketing Messaging Strategy for Small Business: Unleash the Power of Words

licensed image to accompany January 2024 blog post

Introduction to Marketing Messaging

Welcome to the thrilling journey of marketing messaging! It’s like being a wizard, but instead of spells, you’re casting powerful messages that captivate and engage.

Making a Splash in the Market

Imagine your marketing message as a sparkly lure in a vast ocean of businesses. You want it to be so irresistible that customers can’t help but bite!

Why It’s a Game-Changer for Small Businesses

For small businesses, great messaging isn’t just nice to have; it’s your secret weapon in the battle against Goliaths of the industry. It’s about being David with a sling of words!

Crafting a Snazzy Value Proposition

Your value proposition is like your business’s pick-up line. It needs to be catchy, memorable, and, most importantly, effective.

Unearthing Your Business Gems

Think about what makes your business special. Is it your lightning-fast service? Your quirky product designs? Identify these gems and polish them until they shine.

Conveying Your Awesomeness

Now, let’s turn these gems into a dazzling necklace of words. Your value proposition should be as catchy as a pop chorus but as meaningful as a classic novel.

Getting Up Close with Your Audience

Your target audience is like your dance partner. You need to know their moves and preferences to groove perfectly with them.

The Who’s Who of Your Market

Create personas for your audience like characters in a sitcom. Who’s the Monica? The Chandler? Understanding their personalities helps you tailor messages that resonate.

Messages That Click and Stick

Your messaging should be like those catchy jingles that stick in your head. Use humor, emotion, and relatability to make your messages unforgettable.

Creating a Brand Voice with Pizzazz

Your brand voice is your business’s personality. Is it cheeky, serious, or somewhere in between? Think of it as the narrator’s voice in a movie – it sets the tone for everything.

REBLutionize Podcast Recap – Episode 3 with Alice Chen

Alice Chen | Entrepreneur | Founder of MexiseltzerIn a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry.

Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe.

While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact on consumers’ stomachs.

Starting a beverage company in a competitive market presents its own set of challenges. Alice shares that her lack of industry knowledge actually served as a blessing, as it allowed her to approach the venture with enthusiasm and a willingness to learn. Mexi Seltzer’s journey has involved navigating complex regulations, building a supply chain from Mexico to California, and constantly adapting to new challenges. Alice highlights the importance of embracing the Mexi spirit and having the courage to take risks, make mistakes, and learn from them.

Alice offers advice for individuals considering a career pivot or embarking on their entrepreneurial journey. She encourages them to take the leap of faith and embrace the “learn by doing” approach. Just like riding a bike, theoretical knowledge can only take you so far; true growth and understanding come from actively engaging in the process. Alice emphasizes the importance of trying, making mistakes, and not being too hard on oneself, as these experiences pave the way for personal and professional growth.

Alice Chen’s entrepreneurial journey serves as an inspiration for those seeking to break free from corporate life and pursue their passion. Mexi Seltzer’s commitment to providing a natural and enjoyable drinking experience while embodying the spirit of exploration and adventure is sure to resonate with consumers who value quality and authenticity.

Special offer from the guest:

Visit mexiseltzer.com and use the code “adventure10” for a 10% discount.

To view the full podcast, visit this YouTube link.

REBLutionize Podcast Recap – Episode 2 with Julia Block Pearson

Julia Pearson | CEO and Founder Stratos Creative MarketingIn a recent episode of our REBLutionize Your Marketing, Your Business, Your Life podcast, marketing expert Julia Pearson, CEO of Stratos Creative Marketing, shared valuable insights on maximizing social media results for small businesses. With her expertise in organic posts, ads, and email marketing, Julia emphasized the importance of combining these strategies to generate leads and nurture them into paying customers. In this blog post, we’ll recap the key takeaways from the interview and explore how small business owners can leverage these strategies to achieve success on social media.

Julia highlighted the ever-present challenge of social media algorithms, which limit the organic reach of businesses. To combat this, she stressed the need to invest in both organic content and paid ads. While organic posts help build trust and establish expertise, ads can effectively reach new audiences. By using a modest ad budget of just $5 a day, businesses can make significant progress in attracting new leads.

While social media attracts and nurtures leads, email marketing plays a crucial role in nurturing and selling to potential customers. By capturing email addresses through lead-generating ads, businesses can ensure that their messages reach 100% of their subscribers’ inboxes. Email marketing allows for deeper connections with the audience, facilitating the nurturing and selling stages of the customer journey.

To create a successful social media strategy, Julia emphasized the need for a variety of content types. While video content is particularly effective, businesses should also focus on creating engaging written and visual content. By experimenting with different types of content, businesses can better understand what resonates with their audience and tailor their strategies accordingly.

Julia shared a valuable tip for small business owners: boost your best-performing organic posts instead of simply boosting at random. By identifying posts that have resonated with the audience or garnered higher engagement, businesses can amplify their reach and test the effectiveness of their content. Starting with a small budget, such as $5 for five days, allows businesses to gather data and make informed decisions on future content and ad strategies.

Julia reminded listeners that social media marketing takes time and requires continuous effort. While success stories exist, it’s crucial to manage expectations and understand that results will vary. By analyzing data, experimenting, and adjusting strategies, businesses can gradually optimize their social media efforts and achieve long-term success.

In a world dominated by social media algorithms and fierce competition for attention, Julia Pearson’s insights provide a clear roadmap for small businesses to maximize their social media results. By combining organic posts, paid ads, and email marketing, businesses can attract, nurture, and convert leads effectively. Remember to leverage a variety of content types, boost high-performing posts strategically, and align expectations with the reality of social media marketing. With dedication and a data-driven approach, businesses can thrive and achieve their goals in the social media landscape.

Special offer from the guest: Get 101 social media prompts: https://stratoscreativemarketing.com/resources/

To watch the full podcast, go to this YouTube link.