REBL Blog

     In this podcast episode, Reb Risty dives into the importance of creating a solid marketing strategy, especially for small businesses.  This is what you’ll learn: The importance of focusing on three core objectives The value of understanding your audience The importance of refined messaging and consistency With practical advice and a focus on simplicity, Reb aims to help businesses revolutionize their marketing approach without breaking the bank.  Tune in for valuable tips on streamlining your marketing strategy and achieving success in the year ahead!   Key Takeaways: Focus on Three Core Objectives: Overwhelmed by strategy? Prioritize three key goals to achieve better results and avoid burnout. Understand Your Audience: Re-evaluate your clients. Who are your best customers? Focus on their needs and pain points. Craft Compelling Messaging: Use storytelling and address your customer’s problems, not just your features. Ensure Consistency: Maintain a consistent message across all marketing channels (email, social media, website, direct mail). Leverage Digital Marketing: Utilize email campaigns, social media, blog articles, and sales funnels to reach your target audience.   To view more podcast in our YouTube channel, just click the button below.  

    In this podcast episode, we featured Joshua Plummer, the Founder and CEO of Destination Baby Co., a pioneering company based in sunny San Diego, California. They specialize in providing essential services to make the lives of traveling families easier and more convenient. Reb and Joshua discuss: the key to starting an entrepreneurship journey the success story and business model of Destination Baby Co. the benefits of going through the BBB Empower by GoDaddy program   Key Takeaways: Destination Baby Co is a rental and cleaning service for baby gear, primarily catering to traveling families. The company was founded by Josh Plumber and his wife after their own struggles with traveling with their baby. Their services include renting car seats, cribs, strollers, and other baby essentials. They offer delivery services to airports, car rental centers, and vacation rentals. The company has experienced significant growth, expanding from a garage operation to a 2500-square foot warehouse. Josh and his wife have a complementary business partnership, with Josh focusing on vision and strategy and his wife handling day-to-day operations. Their marketing efforts primarily rely on online platforms and word-of-mouth. Josh emphasizes the importance of passion, networking, and goal-setting in entrepreneurship. They offer

    In this podcast episode, Reb Risty speaks with Sarah Noel Block from Tiny Marketing, a company specializing in helping small businesses with marketing departments of one or two.  Challenges faced by small businesses. Strategies for creating streamlined and executable marketing plans.  The importance of customer interviews in shaping content strategy. The role of internal subject matter experts in content creation.    Sarah also offers practical tips for small businesses looking to implement effective marketing strategies.  Tune in to discover how small businesses can revolutionize their marketing approach and set the stage for future success!    Key Takeaways: Marketing Strategy for Small Businesses: Sarah NL Block from Tiny Marketing specializes in creating streamlined marketing plans for small businesses with limited resources. Content Strategy: She emphasizes customer interviews as the foundation for effective content creation, focusing on understanding customer needs and challenges. Involving Stakeholders: Sarah recommends including key stakeholders in the marketing strategy process to align messaging and ensure company-wide consistency. Virtual Events for Lead Generation: Virtual events, such as webinars and workshops, are a powerful tool for generating leads and building trust with potential customers. Leveraging AI Tools: Utilizing AI-powered tools can simplify content creation and repurposing, saving time

    In this podcast episode, Reb Risty sits down with Jeffrey McKinney, the CEO and founder of Diverse Perspectives. Jeff’s mission is to build technology that delivers a better world, providing a platform where entrepreneurs and business owners can thrive.   Jeff McKinny shares his journey and the mission behind his company. Driven by a desire to create a more equitable and supportive world, Jeff aims to build technology that empowers people and fosters meaningful connections. Celebrate failures as part of the shaping process.  Empowering individuals and businesses to make a positive impact. The future of responsible social media and workplace culture.   Join us for a thought-provoking conversation on redefining workplace culture and building a better world!   Key Takeaways: Purpose-driven business: Diverse Perspectives is committed to building a platform that values integrity, collaboration, and human well-being. Inclusive community: The platform aims to create a safe and supportive space for individuals and businesses to connect, share, and grow. Empowering individuals: Jeff emphasizes the importance of self-grace and standing up for what is right, even in the face of adversity. Social responsibility: Diverse Perspectives focuses on providing resources and tools to support mental health, workplace well-being, and social justice initiatives.

    In this podcast episode, we featured Chad Frederick Gilbert, NP Digital Sr. Director of Content Marketing. NP Digital is a digital marketing agency that specializes in search engine optimization (SEO), content, social media, and paid media. They work with enterprise clients and challenger brands to grow their businesses. Reb and Chad discuss the latest marketing trends and AI tools that every marketing professional and entrepreneur needs to know. Furthermore, you’ll learn: What kind of AI tools are emerging and what to expect Which AI tool is best for content production What are the top things to focus on during the AI revolution to stay ahead of the curve?   Key Takeaways: AI is revolutionizing marketing: The conversation highlights the increasing role of AI tools like ChatGPT, Cloud.a, BuzzSumo, and Answer the Public in content creation, research, and strategy. Content is still king: While AI can assist in content creation, human expertise remains crucial for ensuring quality, relevance, and alignment with brand guidelines. Stay updated on industry trends: The speaker emphasizes the importance of staying informed about evolving search engine algorithms and industry trends to maintain a competitive edge. Leverage AI responsibly: The conversation underscores the need to use AI

    In this podcast episode, we featured Branden Cobb, Fractional CMO at MarketingExec.us. With over 15 years of experience in marketing, Branden helps small to medium-sized businesses with their marketing strategy on an as-needed basis. Branden and Reb discuss how AI is changing marketing now and into the future. Furthermore, you’ll learn: how to leverage AI what are some good resources to learn from why everyone, even marketers, need to use AI tools how to help clients understand the value AI brings   Key Takeaways: AI is a valuable tool for marketers. It can be used to streamline tasks, generate content, and gain insights. Understanding AI is essential. Marketers should have a basic understanding of how AI works, its capabilities, and limitations. AI is not a replacement for human creativity. It should be used as a tool to enhance human capabilities, not replace them. There are many AI tools available. Marketers can experiment with different tools to find the ones that best suit their needs. AI is constantly evolving. Marketers should stay up-to-date on the latest AI developments and trends.   To view more podcast in our YouTube channel, just click the button below.  

     In this podcast episode, Reb Risty sits with EOS Professional Implementer Scott Goodrich to discuss the Entrepreneurial Operating System (EOS) and its impact on small business success. Scott Goodrich is a Professional EOS Implementer. He works with Entrepreneurs and Small Business Owners to help them get what they want from their businesses by sharing the simple tools and practices associated with EOS, the Entrepreneurial Operating System.  The 3 main components of EOS – vision, traction, and team health The importance of staying focused in business planning Scott’s advice on small business success Tune in to discover how EOS Worldwide can revolutionize your approach to marketing and business growth with strategic planning!   Key Takeaways: EOS (Entrepreneurial Operating System): A framework for running businesses more effectively. Three Core Components: Vision, Traction, and Team Health. Clarity and Focus: EOS helps businesses define their vision, set goals, and prioritize tasks. Discipline and Accountability: It emphasizes the importance of consistent execution and accountability. Team Building: EOS fosters a healthy and high-performing team culture. Target Market: EOS is well-suited for small to mid-sized businesses that are growth-oriented and open to change. Implementation Options: Businesses can self-implement EOS using books, online resources, or

    In this podcast episode, we featured Kathryn Nuñez, the Founder of The Social Selling Agency, a done-for-you lead generation service for B2B companies. With over 30 years of experience in sales and marketing, Kathryn helps businesses drive revenue growth through optimized outreach campaigns. Kathryn and her team handle everything from identifying and engaging qualified prospects to managing ongoing nurturing and conversions. Furthermore, you’ll learn: How to do cold outreach What’s the first step to do cold outreach What do we think about LinkedIn automation tools How did Kathryn help a recent client with their cold outreach   Key Takeaways: Overcoming Fear of Cold Outreach: Many marketers are hesitant about cold outreach due to the fear of rejection. However, it can be a highly effective strategy when done correctly. Personalized Approach: The key to successful cold outreach is personalization. Research your target audience and tailor your messages to their specific needs and interests. Leverage LinkedIn: LinkedIn is a powerful platform for cold outreach. Use personalized messages, value-based education, and voice notes to connect with potential clients. Utilize Automation Tools Wisely: Automation tools can help streamline cold outreach, but they should be used in conjunction with personalized messages to avoid feeling

    In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth. Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016. In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry. Furthermore, you’ll learn: Effectivity of an “Interview Method” Benefits of being on their Membership site   Key Takeaways: Micro-courses are a great way to create content and share your knowledge with others. They are easy to create and can be used to generate

    In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business. You’ll learn: how to connect with your audience via email how sending an email helps your business grow how to come up with an engaging email every day Marketing your business shouldn’t be hard… He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients. He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways. Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC). Cody says that the most

    In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You’ll learn: what the ABT formula is how this simple formula helps clients to tell their stories what the first steps are to connect with your audience For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.)   Key Takeaways: The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace. The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore. And: Set up the situation and establish common ground with the audience. But: Introduce the problem or challenge the audience is

     In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small. Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships.   Key Takeaways: The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships. Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise. Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures. Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients. Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road. The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections. Building Sticky

    In this next episode… We interview Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau in San Diego. She’s a fierce advocate for equal access and opportunities for all entrepreneurs, and she’s not afraid to blaze new trails. With her team, she creates initiatives and programming that empower entrepreneurs and provide them with the resources they need to succeed. She also oversees Ignite sparked by BBB, a 6300 sq foot coworking and meeting destination in Kearny Mesa. The Better Business Bureau (BBB) offers a variety of resources for small businesses and entrepreneurs, including a co-working space, meeting rooms, and educational programs. One of their most popular programs is the Empower by GoDaddy Mean Street small business accelerator, a 10-week program that helps businesses grow and scale. The program covers a wide range of topics, including marketing, SEO, finance, and HR. The BBB is committed to supporting small businesses and creating a strong entrepreneurial community. Check out this episode to learn how entrepreneurs can benefit from BBB’s small business program.   Special offer from the guest: A free week of coworking in BBB Ignite space exclusive for our listeners. Just reach out to Sam at samantha.scholl@bbbcommunity.org.   To

   In our next episode… We sit down with Jamie Johnson, Solana Beach Chamber of Commerce Executive Director. For almost 20 years, Jamie Johnson has gained broad work expertise in a range of managerial, executive and executional roles. Known by many as the “go-to gal”; she finds personal joy in discovering solutions to people’s problems. Areas of expertise include leadership and execution in Project Management, Operations and Marketing. In this episode, you’ll learn … Who should join a Chamber of Commerce How a Chamber of Commerce can help you as a member   Takeaways: Chambers of commerce are not just for networking; they can help businesses in many ways, including marketing. Different chambers have different focuses, so it’s important to find one that aligns with your business goals. To get the most out of your chamber membership, be active and communicate your needs. Chambers can offer many benefits beyond networking events, such as helping you create new programs and promoting your business. As a business owner, it’s important to set boundaries to avoid burnout.   Special offer from the guest: Solana Beach Chamber of Commerce just added many more benefits for our members. Contact us today to learn more about

      In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Brenda Jo Robyn, Competitive Edge Insurance Founder. Brenda Jo started her career as an epidemiologist. With degrees in microbiology and virology, she launched into a career in public health communications where she helped shape policy around many statewide public health initiatives. As she became more involved in the non-profit world she noticed that many companies faced deepening frustration, lack of knowledge, and insight into their insurance coverage.   Takeaways: Mentorship Enhances Growth: Engaging in mentorship can help avoid common pitfalls and offer valuable perspectives on various challenges. Tailored Guidance: Mentors can provide customized advice, whether it’s refining pitches, transitioning industries, or improving networking skills. Generational Insights: Mentors can be of any age and offer fresh perspectives on current trends and challenges. Networking is Key: Finding groups related to personal interests can provide supportive communities for both networking and personal development.   Action Steps: Seek a Mentor: Identify areas where you need guidance and actively seek out mentors who can offer relevant advice and support. Engage in Community Groups: Join groups or clubs that align with your interests to expand your network

In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry. Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe. While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact