REBL Blog

    In this podcast episode, we featured Kathryn Nuñez, the Founder of The Social Selling Agency, a done-for-you lead generation service for B2B companies. With over 30 years of experience in sales and marketing, Kathryn helps businesses drive revenue growth through optimized outreach campaigns. Kathryn and her team handle everything from identifying and engaging qualified prospects to managing ongoing nurturing and conversions. Furthermore, you’ll learn: How to do cold outreach What’s the first step to do cold outreach What do we think about LinkedIn automation tools How did Kathryn help a recent client with their cold outreach   Key Takeaways: Overcoming Fear of Cold Outreach: Many marketers are hesitant about cold outreach due to the fear of rejection. However, it can be a highly effective strategy when done correctly. Personalized Approach: The key to successful cold outreach is personalization. Research your target audience and tailor your messages to their specific needs and interests. Leverage LinkedIn: LinkedIn is a powerful platform for cold outreach. Use personalized messages, value-based education, and voice notes to connect with potential clients. Utilize Automation Tools Wisely: Automation tools can help streamline cold outreach, but they should be used in conjunction with personalized messages to avoid feeling

    In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth. Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016. In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry. Furthermore, you’ll learn: Effectivity of an “Interview Method” Benefits of being on their Membership site   Key Takeaways: Micro-courses are a great way to create content and share your knowledge with others. They are easy to create and can be used to generate

    In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business. You’ll learn: how to connect with your audience via email how sending an email helps your business grow how to come up with an engaging email every day Marketing your business shouldn’t be hard… He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients. He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways. Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC). Cody says that the most

    In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You’ll learn: what the ABT formula is how this simple formula helps clients to tell their stories what the first steps are to connect with your audience For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.)   Key Takeaways: The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace. The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore. And: Set up the situation and establish common ground with the audience. But: Introduce the problem or challenge the audience is

     In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small. Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships.   Key Takeaways: The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships. Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise. Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures. Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients. Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road. The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections. Building Sticky

    In this next episode… We interview Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau in San Diego. She’s a fierce advocate for equal access and opportunities for all entrepreneurs, and she’s not afraid to blaze new trails. With her team, she creates initiatives and programming that empower entrepreneurs and provide them with the resources they need to succeed. She also oversees Ignite sparked by BBB, a 6300 sq foot coworking and meeting destination in Kearny Mesa. The Better Business Bureau (BBB) offers a variety of resources for small businesses and entrepreneurs, including a co-working space, meeting rooms, and educational programs. One of their most popular programs is the Empower by GoDaddy Mean Street small business accelerator, a 10-week program that helps businesses grow and scale. The program covers a wide range of topics, including marketing, SEO, finance, and HR. The BBB is committed to supporting small businesses and creating a strong entrepreneurial community. Check out this episode to learn how entrepreneurs can benefit from BBB’s small business program.   Special offer from the guest: A free week of coworking in BBB Ignite space exclusive for our listeners. Just reach out to Sam at samantha.scholl@bbbcommunity.org.   To

   In our next episode… We sit down with Jamie Johnson, Solana Beach Chamber of Commerce Executive Director. For almost 20 years, Jamie Johnson has gained broad work expertise in a range of managerial, executive and executional roles. Known by many as the “go-to gal”; she finds personal joy in discovering solutions to people’s problems. Areas of expertise include leadership and execution in Project Management, Operations and Marketing. In this episode, you’ll learn … Who should join a Chamber of Commerce How a Chamber of Commerce can help you as a member   Takeaways: Chambers of commerce are not just for networking; they can help businesses in many ways, including marketing. Different chambers have different focuses, so it’s important to find one that aligns with your business goals. To get the most out of your chamber membership, be active and communicate your needs. Chambers can offer many benefits beyond networking events, such as helping you create new programs and promoting your business. As a business owner, it’s important to set boundaries to avoid burnout.   Special offer from the guest: Solana Beach Chamber of Commerce just added many more benefits for our members. Contact us today to learn more about

      In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Brenda Jo Robyn, Competitive Edge Insurance Founder. Brenda Jo started her career as an epidemiologist. With degrees in microbiology and virology, she launched into a career in public health communications where she helped shape policy around many statewide public health initiatives. As she became more involved in the non-profit world she noticed that many companies faced deepening frustration, lack of knowledge, and insight into their insurance coverage.   Takeaways: Mentorship Enhances Growth: Engaging in mentorship can help avoid common pitfalls and offer valuable perspectives on various challenges. Tailored Guidance: Mentors can provide customized advice, whether it’s refining pitches, transitioning industries, or improving networking skills. Generational Insights: Mentors can be of any age and offer fresh perspectives on current trends and challenges. Networking is Key: Finding groups related to personal interests can provide supportive communities for both networking and personal development.   Action Steps: Seek a Mentor: Identify areas where you need guidance and actively seek out mentors who can offer relevant advice and support. Engage in Community Groups: Join groups or clubs that align with your interests to expand your network

In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry. Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe. While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact