REBL Blog

Content Creation Strategies That Drive Results: A Practical Guide for Modern Businesses

April 22, 2025 No Comments

Content without strategy is just noise. If you’re a tech company creating content that doesn’t convert, this guide will fix that. We’ll show you how to build a system that attracts the right audience, ranks on search, and drives real results. What Is a Content Creation Strategy (and Why It Matters) A content creation strategy is your system for planning, producing, and distributing high-impact content. It ensures every piece you publish is tied to a clear goal, reflects your brand, and delivers value to your target audience. Without a strategy, content often becomes scattered or redundant. With one, you can: Maintain consistency across platforms Align content with marketing and sales goals Repurpose efficiently across formats Scale without sacrificing quality Know Your Audience First Creating content without knowing your audience is like launching a product without market research. Here’s how to get granular: Key Techniques: Demographics & Firmographics: Understand company size, industry, and buyer roles. Psychographics: What are their pain points? What do they value in a product or solution? Behavioral Data: How do they interact with your site, emails, and social media? Gathering Insight: Interview customers and customer-facing teams. Use tools like SparkToro, Google Analytics, and LinkedIn analytics.

Top Advertising and Marketing Agencies: What Sets Them Apart

April 18, 2025 No Comments

Navigating the world of advertising and marketing agencies can be quite the adventure with so many choices available. You know the key is understanding what services these agencies offer for impact. So, what makes an agency truly shine in a crowded field? Let’s see how these agencies can boost your marketing success without busting the budget. Overview of Leading Advertising and Marketing Agencies Leading advertising and marketing agencies are vital to successful branding and advertising campaigns. They blend creativity, strategic thinking, and data-driven insights effectively. Their commitment to innovation drives their ability to adapt to the ever-shifting trends within the marketing industry. These agencies excel in crafting compelling narratives that resonate with target audiences while promoting a brand’s identity. They use advanced technologies and data analytics to fine-tune strategies, ensuring each campaign achieves maximum reach and impact. Successful agencies focus on building strong client relationships. This enables them to understand clients’ brands and goals, aligning marketing strategies accordingly. Through their strategic expertise, top agencies enhance their clients’ visibility and cultivate enduring brand loyalty. Key Qualities that Make an Agency Stand Out In a sea of marketing agencies, some qualities really help the best ones stand out. Here’s a brief look

Major Marketing Agencies: A Comprehensive Guide

April 16, 2025 No Comments

Ever wonder how the biggest brands get their shine? Major marketing agencies are the forces behind that success. Whether you’re an agency seeking specialized content or a business hunting for the perfect marketing match, knowing these big players is key. The right agency can amplify your brand’s voice and help your business stand out. This guide offers a clear look at the industry. It’s about making choices that drive growth and foster strong client connections. Introduction to Major Marketing Agencies Major marketing agencies are organizations that specialize in crafting and launching large-scale marketing campaigns across various industries. They manage everything from digital marketing and brand strategy to content creation, helping businesses communicate their brand message effectively. Have you wondered how these agencies boost a business’s market presence? They combine creative ideas with data insights, focusing on strategies that engage your target audience. By shaping brand perceptions and influencing customer behavior, they become essential allies for companies aiming to succeed in competitive markets. What Defines a Major Marketing Agency? What makes a marketing agency ‘major’? Size: They have lots of staff to handle big campaigns and offer specialized services. Global Reach: Operating in multiple countries, they can manage international campaigns. Diverse

Understanding the Role of a Fractional CMO

April 14, 2025 No Comments

Marketing agencies frequently face leadership and strategy challenges that stall growth and client satisfaction. These issues can result in inefficiencies and missed opportunities. The intriguing part? A fractional CMO can address these specific gaps by offering targeted expertise and strategic guidance. This support helps companies refine their offerings and better cater to client needs. Let’s take a closer look at the benefits and roles of a fractional CMO and how to choose the right one for your business. What is a fractional CMO? A fractional CMO is a marketing executive who works part-time for companies, providing high-level expertise. They fit into teams by collaborating closely with staff, ensuring their initiatives support current projects effectively. The Cost-Effectiveness of Fractional CMOs Choosing a fractional CMO over a full-time executive can offer significant cost-saving benefits. They provide the expertise of a seasoned marketer without the expenses tied to a full-time executive’s salary and benefits. Fractional CMOs align their services with specific project needs. This helps companies manage budgets and allocate resources effectively. Their involvement allows you to access high-level marketing expertise when needed, aligning costs with strategic demands. This financial flexibility enables you to invest savings back into operations or enhance client services.

Lead Magnet Creation Service: A Comprehensive Guide for Agencies

April 11, 2025 No Comments

Struggling to attract leads? You’re not alone. Agencies need effective strategies. A lead magnet creation service can enhance your lead generation and increase client satisfaction. Discover how this approach can help scale your offerings. Understanding Lead Magnets and Their Importance What is a Lead Magnet? A lead magnet is something you offer for free in exchange for a person’s contact information, like their email. Picture offering a free e-book or webinar in exchange for their email address. It’s a straightforward swap that helps grow your list of interested leads. By offering high-quality content, you can connect with potential clients who are genuinely curious about what you offer. This not only opens up direct communication but also helps start new relationships with future clients. Benefits of Using Lead Magnets Why use lead magnets? They help you engage directly with your audience and improve the quality of your leads. Here’s how: Enhanced Engagement: Offering valuable content gets people interacting with your brand, fostering connections with potential clients. Attracts Qualified Leads: Those who opt-in are genuinely interested in your topics, ensuring your marketing focuses on those who matter most. This targeted approach can boost conversion rates, making your client relationships stronger in the

CRM Content Management: Enhancing Agency Efficiency and Client Satisfaction

April 10, 2025 No Comments

CRM content management is vital for agencies navigating client relationships. It improves efficiency by organizing client interactions and enhances satisfaction through personalized, timely communication. Let’s explore how CRM content management can optimize your agency’s workflow and deliver actionable insights for growth. Understanding CRM Content Management CRM content management is like having a straightforward system for organizing all client-related content in one place. It’s not just about tracking contacts and sales. It’s about having a unified space where every piece of communication, from emails to documents, is accessible and aligned. This approach greatly improves how agencies interact with clients, making sure the right people get the right information when they need it. CRM content management focuses on organizing content to create consistent and meaningful client interactions. Differentiating CRM from CMS: Why Both Matter You might wonder how a CRM differs from a CMS, or Content Management System. It’s pretty simple. CRM: It manages customer relationships, handling data, interactions, and service history. CMS: On the other hand, it deals with the creation and publication of digital content like websites. When CRM and CMS work together, they offer a solid framework for managing content and engaging clients effectively. CRM makes sure your interactions

SEO Content Strategy: Boosting Agency Results

April 9, 2025 No Comments

Struggling with consistent content creation can be a major hurdle for marketing agencies. Without a clear SEO content strategy, even the best campaigns might disappoint in results. Agencies face challenges juggling client expectations, meeting KPIs, and expanding services while dealing with limited time and resources. Adding an SEO content strategy can noticeably enhance agency performance. So, what makes an effective SEO content strategy? This guide provides actionable steps to refine your agency’s approach. Here’s what we will focus on: Understanding the essentials of a strong SEO content strategy. Effective implementation techniques. Using these strategies to boost your agency’s results. Defining SEO Content Strategy An SEO content strategy helps agencies create and manage content to improve visibility and ranking on search engines. It’s designed to align with search engine algorithms while achieving goals like audience engagement and lead generation. Key components include: Keyword research Content creation On-page optimization. Keyword research allows agencies to find the terms their audience is looking for. This ensures content meets user intent and brings in relevant traffic. Content creation involves crafting quality pieces that are both engaging and optimized for specific keywords. This includes blog posts, videos, and infographics that provide valuable information. On-page optimization focuses

REBLutionize Podcast Recap – Episode 19 with Michael Trezza

April 9, 2025 No Comments

In this podcast episode, Reb Risty sits down with Michael Trezza, the founder of Giant Leaps, to discuss the innovative strides being taken in revolutionizing education and preparing children to be leaders in an ever-changing world. Giant Leaps is an education company that was founded by Michael Trees, an entrepreneur who saw a need for a different approach to education. The company’s goal is to help kids prepare to be leaders in a highly dynamic world. Giant Leaps’ curriculum is designed to be personalized and engaging, and it focuses on helping kids develop critical thinking skills and a growth mindset. The company also offers a program for adults who want to learn more about artificial intelligence and other disruptive technologies. Tune into the episode to discover more insights on how Giant Leaps is reshaping education! Key Takeaways: The world is changing rapidly, and education needs to keep up. Kids need to be prepared for jobs that don’t even exist yet. Critical thinking skills and a growth mindset are essential for success in the 21st century. Adults need to be lifelong learners in order to stay ahead of the curve. Feel free to explore more

REBLutionize Podcast Recap – Episode 17 with Matthew Fehling

April 6, 2025 No Comments

In this podcast episode, Reb Risty sits down with Matthew Fehling, a champion of good business, President and CEO of the Better Business Bureau serving the Pacific Southwest. They discuss: how the BBB is evolving to become a valuable resource for businesses in the community unique initiatives and programs the BBB offers to help businesses grow and succeed the importance of actively listening and interpreting feedback the impact of having a strong, dedicated team Tune in to learn more about the innovative ways the BBB is supporting businesses and how you can take advantage of their resources. Key Takeaways: The BBB is more than a rating system: While BBB ratings are still available, the organization now focuses on helping businesses grow and succeed. BBB San Diego offers various resources: They provide business accelerator programs, workshops, co-working spaces, and meeting rooms. Focus on listening and feedback: The BBB actively seeks input from businesses to tailor their services and ensure they meet community needs. Ideal users of BBB San Diego resources: Any business owner or entrepreneur, regardless of size or stage, can benefit from BBB resources. Free day pass available: Listeners can visit the BBB San Diego website

Effective Content Strategy for Agency Growth

April 3, 2025 No Comments

Agencies often juggle challenges like maintaining content quality and meeting niche client demands. Convincing clients to try new formats can be tough, too. A clear content strategy is essential for tackling these issues and growing your agency. How do you create one? In this post, we’ll show you how to craft a content strategy that fosters growth. We’ll cover tackling common hurdles in producing quality content across channels and satisfying demanding clients. By using innovative platforms and flexible pricing models, you can keep your agency competitive and see real results. Understanding Content Strategy A content strategy guides how a business creates and manages content to meet its goals. It aligns content decisions with overall business objectives by covering planning, execution, and measurement processes. Defining Content Strategy vs. Content Plan “Content strategy” and “content plan” aren’t the same. A content strategy outlines the long-term goals and vision for content, focusing on why, who, and how content supports the company’s mission. A content plan is more about logistics, detailing the steps to execute the strategy. It includes what topics to cover, when to publish, and where to distribute content. In marketing agencies: Content strategy might focus on defining brand voice and messaging.

Navigating the World of Digital Content Creation for Agencies

April 2, 2025 No Comments

Agencies often struggle with creating digital content consistently and at scale. Getting this right can really boost client engagement. But why does this matter? With the right approach, agencies can improve their services and make a strong impact. Let’s look at some strategies to make your content creation process more efficient and help you succeed. Understanding Digital Content Creation Digital content creation is all about crafting things like blog posts, videos, and social media updates. It’s aimed at connecting with a specific audience. For agencies, nailing this is key because it’s how they communicate effectively with clients and audiences. Getting content creation right helps build a strong brand presence. It also nurtures relationships. With a solid content strategy, agencies can align their content with their brand and create a message that resonates with their audience. Choosing the Right Content Format When picking the right content format, think about what your audience wants and needs. Here’s a look at some popular options: Blogs: Great for sharing detailed insights and industry updates. They work well for audiences who love in-depth analysis and informative content. When optimized with the right keywords, blogs can establish authority and drive organic traffic. Videos: Perfect for telling

Creating Quality Content: A Guide for Agencies Seeking Consistency and Impact

April 1, 2025 No Comments

Keeping your content quality high is a common challenge for marketing agencies. You already know that content is what boosts engagement and drives client results. This guide provides step-by-step strategies to consistently create content that makes an impact. Understanding Quality Content in Digital Marketing In digital marketing, quality content grabs and holds your audience’s attention. It’s important to craft material that’s relevant, clear, and engaging. Your content should directly address your audience’s needs and interests in an easy-to-understand way. Whether it’s a blog, video, or social media update, always think about how it benefits the user. Identifying Core Elements of Quality Content Several core elements are key to quality content: Relevance: Tie your content to the interests and challenges of your audience. If discussing digital marketing, highlight current trends or issues that digital marketers face. Clarity: Keep your message clear and avoid unnecessary jargon. Use simple, concise language to convey your point effectively. Uniqueness: Stand out with a fresh perspective or unique twist. Offering new insights or original research can boost your authority. Engagement: Encourage interaction through comments, shares, or calls to action. This two-way communication deepens connections with your audience. By focusing on these elements, REBL Marketing Inc can

Content Marketing: Driving Agency Success Through Strategic Content Initiatives

March 27, 2025 No Comments

Agencies balancing multiple client objectives often struggle with delivering consistent, engaging content. Content marketing plays a key role in transforming these challenges into growth opportunities. By using strategic initiatives, agencies can surmount hurdles in producing high-quality content across different formats, meeting niche demands, and persuading clients to try new formats. This provides insights on strategies, integration, and measuring success to deliver results. What is Content Marketing? Content marketing is all about creating and sharing content that your audience finds valuable and engaging. It aims to build brand awareness, increase website traffic, and turn prospects into customers. These days, content marketing is a key part of any digital strategy. It helps brands connect with audiences by offering information they can use or enjoy. Think about how companies use blogs, social media, and videos to provide content that’s genuinely helpful, not just promotional. Great content marketing relies on storytelling and making connections. You want your audience to feel a personal connection to your brand. When you consistently offer valuable content, you become a trusted resource and build lasting relationships. Staying relevant means keeping up with what your audience prefers. It’s about mixing creativity with data to make sure your content stays engaging

Leveraging AI in Content Creation for Enhanced Agency Offerings

March 24, 2025 No Comments

Content creation needs are skyrocketing, leaving agencies struggling to keep up. They’re feeling the pressure as resources are tight and clients want niche content. AI content creation helps bridge the gap, enhancing offerings without costly investments. This guide will show how AI can efficiently boost your content strategy, navigate available tools, tackle challenges, and explore future trends. Understanding AI Content Creation AI content creation involves using technologies to generate content that sounds natural. AI tools analyze language and data to create written, visual, and multimedia content. For content agencies, these tools help automate repetitive tasks and scale operations. AI algorithms learn patterns by analyzing vast data. Natural language processing enables these systems to produce human-like language. As machine learning processes more data, the tools create increasingly accurate content. How AI Transforms Traditional Content Creation AI integration in content creation changes traditional methods significantly. It reduces manual handling, saving time and resources. AI tools craft text, create images, and produce videos with precision and consistency. By automating processes, agencies can focus on strategy and creativity. AI provides insights for targeted content strategies, enhancing quality and enabling personalized, on-demand content. Next, we’ll explore the tangible benefits AI brings. 9 Benefits of AI

REBLutionize Podcast Recap – Episode 15 with Joseph Freeman

March 11, 2025 No Comments

In this podcast episode, we featured Joseph Freeman, The CEO of Digitopia Agency with our co-host Sean Flannery, Co-Founder of Max Lux Media. Digitopia is a HubSpot Diamond Partner agency specializing in B2B digital growth strategies on HubSpot. Reb, Sean, and Joseph discuss: the importance of the process, platform, and people to succeed how Digital Utopia Methodology can help you be strategic with your campaigns the significance of timelines and milestones in achieving campaign success Key Takeaways: The Importance of a Marketing Blueprint: A well-structured blueprint is essential for aligning marketing efforts, from branding and messaging to content creation and campaigns. The Digital Utopia Methodology: This methodology focuses on process, platform, and people to create a cohesive marketing strategy. Overcoming HubSpot Challenges: Many businesses struggle to leverage the full potential of HubSpot. Digitopia helps clients master this tool and achieve better results. The Need for Focus: In the B2B world, it’s crucial to prioritize specific buyer personas and offers to avoid wasting resources. Consistency and Commitment: Successful marketing requires consistent effort and a long-term commitment. Measuring ROI: While immediate results may be challenging, focusing on milestones and tracking progress over time is essential. The Value of a Framework:

REBLutionize Podcast Recap – Episode 16 with Heather Bradshaw

March 8, 2025 No Comments

In this podcast episode, we featured Heather Bradshaw, Growth & Operations Strategist at Normandy Digital Marketing Solutions Inc., with our co-host Sean Flannery, Co-Founder of Max Lux Media. Reb, Sean, and Heather discuss: emerging social media platforms which platforms small businesses should be on and strategies for each creating trending content vs. avoiding trends Key Takeaways: Threads (Meta’s new platform): Unlikely to be a major player soon for small businesses due to low user base. Businesses should focus on Instagram and Facebook for now, with an eye on TikTok’s potential. Focus on Engagement, Not Paid Ads (for organic growth): Building brand awareness through engagement (commenting, liking, sharing) is crucial for small businesses. Organic growth on established platforms is more cost-effective. Storytelling Through Video: Video content is king for social media marketing. It helps connect with audiences on a deeper level and build relationships. Understanding Your Audience: Knowing your target demographic and the platforms they use is essential for successful social media marketing. Importance of a Social Media Strategy: A well-defined strategy that considers audience, content type, and competitor analysis is crucial for maximizing social media impact. The Rise of TikTok: TikTok is a rapidly growing platform with

AI Marketing Services: Driving Agency Success with Innovation

March 6, 2025 No Comments

Marketing agencies face the challenge of maintaining quality while managing diverse content. This can strain resources and impact performance. AI marketing services address these core issues with a fresh perspective. Integrating AI into your digital marketing arsenal can elevate efficiency and bring a new wave of effectiveness. You’ll discover how AI’s role extends beyond saving time. It’s about enhancing client satisfaction and agency success. Offering flexible and scalable solutions, AI caters to even the most niche client demands. Explore how AI marketing services reshape operational processes and create massive opportunities for growth and success. Why AI Marketing Benefits Agencies AI marketing is pivotal for modern agencies, transforming traditional methods. Key advantages include: Automation: Frees professionals from repetitive tasks, focusing efforts on strategy and creativity. Automation of processes like content scheduling enhances productivity. Data-Driven Insights: Algorithms analyze vast datasets, identifying trends and patterns not visible to humans. This enables informed decisions, optimizing campaigns for precise audience targeting. Increased ROI: Effective spending of marketing dollars, resulting from targeted campaigns and optimized strategies. AI services help tackle challenges like analyzing customer behavior and personalizing content. By doing so, they create personalized customer experiences that enhance engagement and loyalty. AI doesn’t just change processes;

REBLutionize Podcast Recap – Episode 20 with Brian Traichel

March 6, 2025 No Comments

In this podcast episode, Reb Risty dives into the world of LinkedIn marketing with special guest Brian Traichel, an expert in optimizing LinkedIn profiles for business development. The discussion covers: The importance of a well-crafted profile. The power of personalized outreach. The key metrics to track for success on the platform. Tune in to discover the secrets of leveraging LinkedIn for business growth and learn how to revolutionize your marketing strategy. Key Takeaways: LinkedIn is a powerful tool for B2B business development. If you’re not using it effectively, you’re missing out on valuable opportunities. Optimizing your LinkedIn profile is crucial. Your profile is your digital storefront, and it should be designed to attract and engage potential clients. Focus on building relationships. LinkedIn is not just a platform for promoting your services. It’s a place to connect with people and build relationships. Be strategic in your outreach. Don’t spam people with generic messages. Instead, personalize your outreach and show genuine interest in connecting. Track your metrics. Monitor your profile views, search impressions, and engagement to measure your success on LinkedIn. Invest time in your profile. Even 20 minutes per day can make a significant difference. Additional

Efficient Strategies for Blog Creation

March 4, 2025 No Comments

Crafting engaging blogs poses a real challenge for agencies focused on maintaining consistent, high-quality content across diverse platforms. It’s important to have a solid content strategy in place. This strategy helps gain efficiencies, streamlining the blog creation process and improving its impact. We’ll explore strategy development, essential tools, SEO tactics, boosting engagement, monetization potential, and performance analysis. Using these strategies will not only improve content quality but also lead to higher customer satisfaction and better outcomes. Understanding the Importance of Blog Creation Creating a blog is vital for any business or personal brand in establishing an online presence. It involves crafting and uploading content consistently to engage your audience. A blog isn’t just words on a page. It’s about meaningful, engaging content that resonates with readers. Regular updates help maintain visibility and build authority in your field. Businesses that prioritize blogs often boost their credibility and strengthen connections with target audiences. By sharing valuable insights, bloggers position themselves as thought leaders. This builds trust and loyalty among readers. The continual influx of new content can improve search engine rankings. This drives more traffic to your website. Setting Clear Blogging Goals Setting precise blogging goals can significantly affect a content strategy’s

AI Content Marketing: Transforming Agency Services

March 4, 2025 No Comments

AI content marketing is changing how agencies deliver services today. Integrating AI into content creation improves efficiency and offers better solutions for clients. This guide covers: AI’s role in content marketing Benefits for agencies Essential tools to know Implementation steps Challenges you might encounter Upcoming trends likely to impact the industry. Understanding AI in Content Marketing AI in marketing uses technology to automate and enhance content strategies. It helps marketers focus on personalizing content that connects with their audiences. Analyzing data patterns and user behavior, AI customizes interactions, engaging customers more effectively. The use of machine learning and natural language processing in marketing is straightforward. Machine learning lets systems learn from data and improve over time. Natural language processing helps computers understand human language, crafting content that appeals directly to your audience. Together, these tools help you focus on getting the right message to the right people at the right time. Businesses can boost their marketing efforts with AI’s data-driven insights and ability to customize content. If you’re new to these technologies, our beginner’s guide on AI technologies offers more insights. How AI Transforms Agency Offerings AI technologies are redefining the offerings of marketing agencies. Agencies now deliver more customized

REBLutionize Podcast Recap – Episode 18 with Dr. Erica Oberg

March 3, 2025 No Comments

In this podcast episode, Reb Risty sits with Dr. Erica Oberg from Vita Lab Wellness to discuss the importance of prioritizing self-care, especially for business owners. Dr. Erica offers valuable insights on why taking care of yourself can ultimately lead to better business management. Tune in to the episode to discover how investing in your health can elevate your business success. Key Takeaways: Self-care is essential for business owners: Dr. Oberg emphasizes the importance of prioritizing self-care, especially for those who are constantly on the go. She suggests simple strategies like taking short breaks, practicing meditation, and ensuring adequate B vitamin intake. Vital Lab Wellness offers a range of wellness services: The interview discusses the services provided by Vital Lab Wellness, including IV vitamin therapy, weight loss programs, and the mSculpt Neo machine for muscle building and fat reduction. Marketing is crucial for business success: Dr. Oberg shares her approach to marketing Vital Lab Wellness, which includes working with marketing professionals, utilizing paid advertising, and creating organic content for social media. The mSculpt Neo machine is a promising wellness tool: The interview highlights the benefits of the mSculpt Neo machine, a non-invasive treatment for muscle building

How to Balance Quality and Scalability in Content Offerings: A Guide for Agencies

February 22, 2025 No Comments

In today’s competitive marketing landscape, agencies must master the art of balancing exceptional quality with scalable content creation. This article explores how to deliver captivating, SEO-driven content without compromising efficiency or missing deadlines. We dive into innovative strategies, smart delegation, and strategic partnerships that empower agencies to meet rising client demands while preserving creative excellence. Discover practical insights and proven tactics to transform your content workflow into a powerhouse that boosts client satisfaction, drives growth, and maintains a stellar reputation even under high-pressure conditions. Read on to learn essential strategies. Navigating the Tightrope: Quality Meets Scalability in Content Creation Agencies, let’s chat about the art of balancing quality with scalability in content creation. It’s not just a juggling act—it’s more like Cirque du Soleil on caffeine. On one side, you have the demand for dazzling content that captivates like a series finale. On the other, there’s the push to churn out material faster than a TikTok trending for a growing client base. So, how do you keep things from spiraling into chaos with ignored deadlines and subpar content? Maintaining high standards while scaling services is key, especially when you’re handling hefty client relationships with budgets over $5,000 a month. You’re

Creating high-quality Content: Strategies for Agencies

February 20, 2025 No Comments

Creating High-Quality Content: Strategies for Agencies As you may know, creating high-quality content is absolutely essential in today’s business environment. For agencies, content goes beyond just filling space on a website or social media post. It’s about crafting narratives that engage audiences, cultivate trust, and drive measurable results. Businesses that invest in superb content are likely to see boosts in their SEO rankings, increased web traffic, and ultimately, greater conversion rates. This demand for high-caliber content means agencies must aim to impress not just their clients, but their clients’ audiences as well. The challenge lies in producing exceptional content across various channels, including websites, social media, and marketing emails. Meeting these needs requires strategic thinking and a deep understanding of how quality content directly ties into achieving business objectives. We’ll explore some effective strategies agencies can adopt to consistently produce standout content that speaks to the unique demands of their clients, maximizes their investment, and supports their business growth. Why Content Quality Matters Impact on Brand Reputation Content quality is pivotal in shaping a brand’s reputation. High-quality content is like a well-tailored suit—it fits well, feels right, and leaves a lasting impression. When an agency consistently delivers polished, engaging, and

Strategy Image by Olivier_Le_Moal at Envato Elements | Licensed

Why Content Marketing is Essential for B2B Success

February 17, 2025 No Comments

The Rise of Content Marketing in B2B Content marketing is becoming a vital strategy in the B2B world. As you may know, it’s not just about making noise; it’s about creating meaningful conversations that lead to lasting relationships between businesses. This approach is now a cornerstone for businesses aiming to connect deeply with their B2B audience, strategically offering content that informs, engages, and guides them along the buying journey. You’ll notice more companies focusing on creating valuable content because they’ve realized traditional marketing isn’t effective anymore. Businesses understand that it’s not just about the hard sell; it’s about becoming a trusted source of information and insight. What makes content marketing so appealing in the B2B landscape? It’s about the shift in how companies communicate and build trust with others. Producing high-quality, relevant content gives a business the chance to showcase its expertise, demonstrate value, and genuinely engage with its audience. Over time, this builds reputation and ultimately supports business objectives. In this environment, content marketing strategies are crafted to address specific challenges businesses face. They aim not just to capture attention but to meet the unique demands and expectations of a B2B audience. As the importance of proving ROI from

REBLutionize Podcast Recap – Episode 23 Marketing Strategy Essentials: Core Objectives, Audience Insights, and Consistent Messaging

February 11, 2025 No Comments

In this podcast episode, Reb Risty dives into the importance of creating a solid marketing strategy, especially for small businesses. This is what you’ll learn: The importance of focusing on three core objectives The value of understanding your audience The importance of refined messaging and consistency With practical advice and a focus on simplicity, Reb aims to help businesses revolutionize their marketing approach without breaking the bank. Tune in for valuable tips on streamlining your marketing strategy and achieving success in the year ahead! Key Takeaways: Focus on Three Core Objectives: Overwhelmed by strategy? Prioritize three key goals to achieve better results and avoid burnout. Understand Your Audience: Re-evaluate your clients. Who are your best customers? Focus on their needs and pain points. Craft Compelling Messaging: Use storytelling and address your customer’s problems, not just your features. Ensure Consistency: Maintain a consistent message across all marketing channels (email, social media, website, direct mail). Leverage Digital Marketing: Utilize email campaigns, social media, blog articles, and sales funnels to reach your target audience. To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 14 with Joshua Plummer

February 11, 2025 No Comments

In this podcast episode, we featured Joshua Plummer, the Founder and CEO of Destination Baby Co., a pioneering company based in sunny San Diego, California. They specialize in providing essential services to make the lives of traveling families easier and more convenient. Reb and Joshua discuss: the key to starting an entrepreneurship journey the success story and business model of Destination Baby Co. the benefits of going through the BBB Empower by GoDaddy program Key Takeaways: Destination Baby Co is a rental and cleaning service for baby gear, primarily catering to traveling families. The company was founded by Josh Plumber and his wife after their own struggles with traveling with their baby. Their services include renting car seats, cribs, strollers, and other baby essentials. They offer delivery services to airports, car rental centers, and vacation rentals. The company has experienced significant growth, expanding from a garage operation to a 2500-square foot warehouse. Josh and his wife have a complementary business partnership, with Josh focusing on vision and strategy and his wife handling day-to-day operations. Their marketing efforts primarily rely on online platforms and word-of-mouth. Josh emphasizes the importance of passion, networking, and goal-setting in entrepreneurship. They offer

Unlocking the Power of SEO and Content Marketing for Agencies

February 11, 2025 No Comments

Agencies need a competitive edge. This article unlocks the power of SEO and content marketing, two strategies that drive visibility and growth. Discover key tactics, practical tips, and real examples to attract leads and position your agency for success. Master the art of attracting and converting clients to achieve success in the digital realm today. Understanding the Role of SEO and Content Marketing In today’s competitive market, agencies are always looking for ways to stand out and drive growth. This is where SEO (Search Engine Optimization) and content marketing play an absolutely essential role. These strategies aren’t just buzzwords—they’re the backbone of attracting, engaging, and converting potential clients. SEO is about optimizing a website to rank higher in search engine results. It’s like making sure your company stands out on the vast prairie of the internet, catching the eye of those searching for relevant services. When done right, SEO enhances visibility, leading to more potential clients discovering your agency. Content marketing, on the other hand, involves creating valuable, relevant content to attract and keep an audience. Think blogs, videos, podcasts—anything that tells your story and provides useful information to your clients. It’s not just about producing content for the sake

REBLutionize Podcast Recap – Episode 22 with Sarah Noel Block

February 9, 2025 No Comments

In this podcast episode, Reb Risty speaks with Sarah Noel Block from Tiny Marketing, a company specializing in helping small businesses with marketing departments of one or two. Challenges faced by small businesses. Strategies for creating streamlined and executable marketing plans. The importance of customer interviews in shaping content strategy. The role of internal subject matter experts in content creation. Sarah also offers practical tips for small businesses looking to implement effective marketing strategies. Tune in to discover how small businesses can revolutionize their marketing approach and set the stage for future success! Key Takeaways: Marketing Strategy for Small Businesses: Sarah NL Block from Tiny Marketing specializes in creating streamlined marketing plans for small businesses with limited resources. Content Strategy: She emphasizes customer interviews as the foundation for effective content creation, focusing on understanding customer needs and challenges. Involving Stakeholders: Sarah recommends including key stakeholders in the marketing strategy process to align messaging and ensure company-wide consistency. Virtual Events for Lead Generation: Virtual events, such as webinars and workshops, are a powerful tool for generating leads and building trust with potential customers. Leveraging AI Tools: Utilizing AI-powered tools can simplify content creation and repurposing, saving time

REBLutionize Podcast Recap – Episode 21 with Jeffrey McKinney

February 3, 2025 No Comments

In this podcast episode, Reb Risty sits down with Jeffrey McKinney, the CEO and founder of Diverse Perspectives. Jeff’s mission is to build technology that delivers a better world, providing a platform where entrepreneurs and business owners can thrive. Jeff McKinny shares his journey and the mission behind his company. Driven by a desire to create a more equitable and supportive world, Jeff aims to build technology that empowers people and fosters meaningful connections. Celebrate failures as part of the shaping process. Empowering individuals and businesses to make a positive impact. The future of responsible social media and workplace culture. Join us for a thought-provoking conversation on redefining workplace culture and building a better world! Key Takeaways: Purpose-driven business: Diverse Perspectives is committed to building a platform that values integrity, collaboration, and human well-being. Inclusive community: The platform aims to create a safe and supportive space for individuals and businesses to connect, share, and grow. Empowering individuals: Jeff emphasizes the importance of self-grace and standing up for what is right, even in the face of adversity. Social responsibility: Diverse Perspectives focuses on providing resources and tools to support mental health, workplace well-being, and social justice initiatives.

REBLutionize Podcast Recap – Episode 13 with Chad Frederick Gilbert

January 21, 2025 No Comments

In this podcast episode, we featured Chad Frederick Gilbert, NP Digital Sr. Director of Content Marketing. NP Digital is a digital marketing agency that specializes in search engine optimization (SEO), content, social media, and paid media. They work with enterprise clients and challenger brands to grow their businesses. Reb and Chad discuss the latest marketing trends and AI tools that every marketing professional and entrepreneur needs to know. Furthermore, you’ll learn: What kind of AI tools are emerging and what to expect Which AI tool is best for content production What are the top things to focus on during the AI revolution to stay ahead of the curve? Key Takeaways: AI is revolutionizing marketing: The conversation highlights the increasing role of AI tools like ChatGPT, Cloud.a, BuzzSumo, and Answer the Public in content creation, research, and strategy. Content is still king: While AI can assist in content creation, human expertise remains crucial for ensuring quality, relevance, and alignment with brand guidelines. Stay updated on industry trends: The speaker emphasizes the importance of staying informed about evolving search engine algorithms and industry trends to maintain a competitive edge. Leverage AI responsibly: The conversation underscores the need to use AI

REBLutionize Podcast Recap – Episode 12 with Branden Cobb

January 13, 2025 No Comments

In this podcast episode, we featured Branden Cobb, Fractional CMO at MarketingExec.us. With over 15 years of experience in marketing, Branden helps small to medium-sized businesses with their marketing strategy on an as-needed basis. Branden and Reb discuss how AI is changing marketing now and into the future. Furthermore, you’ll learn: how to leverage AI what are some good resources to learn from why everyone, even marketers, need to use AI tools how to help clients understand the value AI brings Key Takeaways: AI is a valuable tool for marketers. It can be used to streamline tasks, generate content, and gain insights. Understanding AI is essential. Marketers should have a basic understanding of how AI works, its capabilities, and limitations. AI is not a replacement for human creativity. It should be used as a tool to enhance human capabilities, not replace them. There are many AI tools available. Marketers can experiment with different tools to find the ones that best suit their needs. AI is constantly evolving. Marketers should stay up-to-date on the latest AI developments and trends. To view more podcast in our YouTube channel, just click the button below.

REBLutionize Podcast Recap – Episode 24 with Scott Goodrich

January 12, 2025 No Comments

In this podcast episode, Reb Risty sits with EOS Professional Implementer Scott Goodrich to discuss the Entrepreneurial Operating System (EOS) and its impact on small business success. Scott Goodrich is a Professional EOS Implementer. He works with Entrepreneurs and Small Business Owners to help them get what they want from their businesses by sharing the simple tools and practices associated with EOS, the Entrepreneurial Operating System. The 3 main components of EOS – vision, traction, and team health The importance of staying focused in business planning Scott’s advice on small business success Tune in to discover how EOS Worldwide can revolutionize your approach to marketing and business growth with strategic planning! Key Takeaways: EOS (Entrepreneurial Operating System): A framework for running businesses more effectively. Three Core Components: Vision, Traction, and Team Health. Clarity and Focus: EOS helps businesses define their vision, set goals, and prioritize tasks. Discipline and Accountability: It emphasizes the importance of consistent execution and accountability. Team Building: EOS fosters a healthy and high-performing team culture. Target Market: EOS is well-suited for small to mid-sized businesses that are growth-oriented and open to change. Implementation Options: Businesses can self-implement EOS using books, online resources, or

# Top Content Marketing Trends for 2025: The No-Fluff Guide to What Actually Works

January 11, 2025 No Comments

Listen up, content warriors! While everyone else is busy recycling last year’s strategies, you’re about to get the inside scoop on what’s really shaking up the content marketing scene in 2025. No snooze-worthy theories here – just pure, actionable gold. ## 1. AI Transparency: Keep It Real or Keep It Moving Let’s cut to the chase – AI isn’t the elephant in the room anymore; it’s the whole dang circus. But here’s the tea: your audience isn’t scared of AI; they’re scared of being deceived. Think of AI like your super-efficient personal assistant – fantastic at research and grunt work, but you’re still the brain behind the operation. *Pro Tip: Add an “AI Disclosure” section to your content. Something like “This article was researched with AI but written and edited by humans who actually drink coffee and make bad jokes.” Trust me, your audience will appreciate the honesty (and the humor).* ## 2. Answer Engine Optimization (AEO): Because Nobody Has Time for Page 2 Remember when SEO was all about keyword stuffing? Those days are as dead as my will to do burpees. Welcome to the era of Answer Engine Optimization, where if you’re not answering questions directly, you’re basically

REBLutionize Podcast Recap – Episode 11 with Kathryn Nuñez

November 18, 2024 No Comments

In this podcast episode, we featured Kathryn Nuñez, the Founder of The Social Selling Agency, a done-for-you lead generation service for B2B companies. With over 30 years of experience in sales and marketing, Kathryn helps businesses drive revenue growth through optimized outreach campaigns. Kathryn and her team handle everything from identifying and engaging qualified prospects to managing ongoing nurturing and conversions. Furthermore, you’ll learn: How to do cold outreach What’s the first step to do cold outreach What do we think about LinkedIn automation tools How did Kathryn help a recent client with their cold outreach Key Takeaways: Overcoming Fear of Cold Outreach: Many marketers are hesitant about cold outreach due to the fear of rejection. However, it can be a highly effective strategy when done correctly. Personalized Approach: The key to successful cold outreach is personalization. Research your target audience and tailor your messages to their specific needs and interests. Leverage LinkedIn: LinkedIn is a powerful platform for cold outreach. Use personalized messages, value-based education, and voice notes to connect with potential clients. Utilize Automation Tools Wisely: Automation tools can help streamline cold outreach, but they should be used in conjunction with personalized messages to avoid feeling

REBLutionize Podcast Recap – Episode 10 with Ken Burke

October 21, 2024 No Comments

In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth. Ken’s background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016. In 2021, Ken authored the book, “Prosper – 5 Keys to Thriving in Business and Life.” In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry. Furthermore, you’ll learn: Effectivity of an “Interview Method” Benefits of being on their Membership site Key Takeaways: Micro-courses are a great way to create content and share your knowledge with others. They are easy to create and can be used to generate

REBLutionize Podcast Recap – Episode 9 with Cody Burch

October 16, 2024 No Comments

In this episode… We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it’ll help you grow your audience and business. You’ll learn: how to connect with your audience via email how sending an email helps your business grow how to come up with an engaging email every day Marketing your business shouldn’t be hard… He has strategized and executed 100’s of marketing campaigns in the last few years. Has helped online entrepreneurs launch products (6- and 7- figures) and generated 10’s of thousands of leads for himself and his clients. He has created the One Hour Funnel framework. With it – you can predictably build beautiful, converting funnels in an hour. Without it, you can toil for weeks or months, or drop thousands of dollars on developers that don’t know what they’re doing anyways. Cody Burch, a second-time entrepreneur, sends an email to his list every day and has been growing his list and engaging them through the storytelling method. He has a simple formula that he uses to craft his emails: story + lesson + application + call to action (SLAC). Cody says that the most

REBLutionize Podcast Recap – Episode 8 with Park Howell

October 14, 2024 No Comments

In this episode… We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You’ll learn: what the ABT formula is how this simple formula helps clients to tell their stories what the first steps are to connect with your audience For 35 years in branding, marketing and sales, Park Howell preached being different and distinctive. But now he know that’s not enough. You need to know how to share your story with the world. He’ll show you how … easily & happily. He consult, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell. (H.R. even taps his story sorcery.) Key Takeaways: The Power of Storytelling: Businesses can use storytelling to connect with customers on an emotional level and stand out in a crowded marketplace. The ABT Framework: A simple and effective framework for crafting stories. ABT stands for And, But, Therefore. And: Set up the situation and establish common ground with the audience. But: Introduce the problem or challenge the audience is

REBLutionize Podcast Recap – Episode 7 with Brandon Hawkins

October 10, 2024 No Comments

In this episode… We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London. They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small. Brandon shares his experience growing a multi-million dollar business through offline marketing strategies and strong partnerships. Key Takeaways: The Power of Offline Marketing: While digital marketing is popular, Brandon emphasizes the effectiveness of traditional methods like networking, attending events, and building relationships. Building Strong Partnerships: Collaboration and trust are crucial for successful partnerships. CFO Hub works with competitors (“coopetition”) by sharing deal flow and expertise. Importance of Relationship Building: Building genuine connections is key. Brandon highlights the impact of handwritten thank-you notes and personalized gestures. Focus on Value, Not Just Sales: Don’t be afraid to offer free consultations or gap analyses to demonstrate value and build trust with potential clients. Invest in Good Accounting: Outsourcing your accounting allows you to focus on your business and avoid financial troubles down the road. The Value of Mentorship and Community: Giving back to others is important. Brandon participates in Masterminds and encourages similar connections. Building Sticky

REBLutionize Podcast Recap – Episode 6 with Samantha Scholl

October 8, 2024 No Comments

In this next episode… We interview Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau in San Diego. She’s a fierce advocate for equal access and opportunities for all entrepreneurs, and she’s not afraid to blaze new trails. With her team, she creates initiatives and programming that empower entrepreneurs and provide them with the resources they need to succeed. She also oversees Ignite sparked by BBB, a 6300 sq foot coworking and meeting destination in Kearny Mesa. The Better Business Bureau (BBB) offers a variety of resources for small businesses and entrepreneurs, including a co-working space, meeting rooms, and educational programs. One of their most popular programs is the Empower by GoDaddy Mean Street small business accelerator, a 10-week program that helps businesses grow and scale. The program covers a wide range of topics, including marketing, SEO, finance, and HR. The BBB is committed to supporting small businesses and creating a strong entrepreneurial community. Check out this episode to learn how entrepreneurs can benefit from BBB’s small business program. Special offer from the guest: A free week of coworking in BBB Ignite space exclusive for our listeners. Just reach out to Sam at samantha.scholl@bbbcommunity.org. To

REBLutionize Podcast Recap – Episode 5 with Jamie Johnson

October 4, 2024 No Comments

In our next episode… We sit down with Jamie Johnson, Solana Beach Chamber of Commerce Executive Director. For almost 20 years, Jamie Johnson has gained broad work expertise in a range of managerial, executive and executional roles. Known by many as the “go-to gal”; she finds personal joy in discovering solutions to people’s problems. Areas of expertise include leadership and execution in Project Management, Operations and Marketing. In this episode, you’ll learn … Who should join a Chamber of Commerce How a Chamber of Commerce can help you as a member Takeaways: Chambers of commerce are not just for networking; they can help businesses in many ways, including marketing. Different chambers have different focuses, so it’s important to find one that aligns with your business goals. To get the most out of your chamber membership, be active and communicate your needs. Chambers can offer many benefits beyond networking events, such as helping you create new programs and promoting your business. As a business owner, it’s important to set boundaries to avoid burnout. Special offer from the guest: Solana Beach Chamber of Commerce just added many more benefits for our members. Contact us today to learn more about

REBL CRM: Overview and Strategic Integration for REBL Clients

September 24, 2024 No Comments

REBL CRM is built on the backbone of the HighLevel platform. This is a powerful all-in-one marketing and CRM platform specifically designed for agencies. It allows agencies like REBL to white-label the platform, providing a comprehensive suite of tools for lead generation, client management, marketing automation, and customer retention. HighLevel stands out for its affordability, extensive features, and the ability to white-label the platform, making it an attractive choice for agencies that want to offer customized CRM solutions under their own brand. Comparison: HighLevel vs. Other Popular CRMs When comparing HighLevel to other CRM platforms like HubSpot, Salesforce, and Zoho CRM, it’s essential to highlight its unique advantages, especially in the context of an agency-focused model. Highlevel CRM Target Audience and Usability HighLevel: Primarily targets marketing agencies and businesses that need all-in-one solutions for lead nurturing, reputation management, and automation. The platform is built to help agencies manage their own clients while offering white-label solutions. HubSpot: Focuses on inbound marketing, sales, and customer service, with robust tools for marketing automation and content management. HubSpot is very user-friendly but can be costly as you scale. Salesforce: Known for its customization and scalability, Salesforce is ideal for larger organizations with complex sales

REBLutionize Podcast Recap – Episode 4 with Brenda Jo Robyn

September 4, 2024 No Comments

In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Brenda Jo Robyn, Competitive Edge Insurance Founder. Brenda Jo started her career as an epidemiologist. With degrees in microbiology and virology, she launched into a career in public health communications where she helped shape policy around many statewide public health initiatives. As she became more involved in the non-profit world she noticed that many companies faced deepening frustration, lack of knowledge, and insight into their insurance coverage. Takeaways: Mentorship Enhances Growth: Engaging in mentorship can help avoid common pitfalls and offer valuable perspectives on various challenges. Tailored Guidance: Mentors can provide customized advice, whether it’s refining pitches, transitioning industries, or improving networking skills. Generational Insights: Mentors can be of any age and offer fresh perspectives on current trends and challenges. Networking is Key: Finding groups related to personal interests can provide supportive communities for both networking and personal development. Action Steps: Seek a Mentor: Identify areas where you need guidance and actively seek out mentors who can offer relevant advice and support. Engage in Community Groups: Join groups or clubs that align with your interests to expand your network

Why Using the StoryBrand Framework to Create Your Business Messaging Works

January 29, 2024 No Comments

Introduction to the StoryBrand Framework The StoryBrand Framework, developed by Donald Miller, revolutionizes business communication by incorporating storytelling elements. It’s more than just a marketing tool; it’s a perspective shift that places the customer at the center of a brand’s narrative. Storytelling has always been an integral part of human communication. In the realm of marketing, the StoryBrand Framework has revolutionized how businesses communicate with their audience. Originating from the insights of Donald Miller, the StoryBrand Framework is built on the timeless elements of storytelling, tailored to the needs of modern marketing. The Power of Storytelling in Marketing Storytelling in marketing isn’t just about crafting a narrative; it’s about forging a connection with your audience. Studies show that stories are 22 times more memorable than facts alone, making them a powerful tool in influencing consumer behavior. Humans are wired for stories. They create emotional connections and make complex concepts easier to understand. This section delves into why stories are more effective than traditional marketing tactics, and how the brain responds to storytelling in the context of consumer behavior. Clarifying Your Message One of the main goals of the StoryBrand Framework is to clarify your brand message. This part of the

Embracing Affordable Technology in Marketing for Small Businesses

January 23, 2024 No Comments

Image credit: Envato Elements by AndersonPiza | Licensed | All Rights Reserved Imagine a world where small B2B firms like marketing consulting can predict market trends, understand their clients deeply, and engage effectively without breaking the bank. This world is not a distant dream; it’s a reality made possible by affordable, cutting-edge marketing technologies. Leveraging Technology in Marketing: The Power of AI and Analytics: According to a Salesforce report, high-performing marketers are 9.7x more likely to use AI extensively. For AI-driven content creation and analytics, Jasper AI is an excellent tool for businesses like B2B Consulting. Jasper can assist in generating high-quality content for blogs, emails, and social media, enhancing engagement and SEO performance. Imagine a small financial advisory firm using Jasper to create insightful blog posts that resonate with their target audience, driving more website traffic and client engagement. Pricing for AI Writing Tools: ChatGPT-4: OpenAI, the company behind ChatGPT, typically offers different pricing tiers, including a free version with limited capabilities and premium versions for more extensive use. The premium versions can vary in price based on usage and specific features required. Jasper AI: Jasper AI offers a range of pricing plans. The basic plan might start at

Marketing Messaging Strategy for Small Business: Unleash the Power of Words

January 11, 2024 No Comments

Introduction to Marketing Messaging Welcome to the thrilling journey of marketing messaging! It’s like being a wizard, but instead of spells, you’re casting powerful messages that captivate and engage. Making a Splash in the Market Imagine your marketing message as a sparkly lure in a vast ocean of businesses. You want it to be so irresistible that customers can’t help but bite! Why It’s a Game-Changer for Small Businesses For small businesses, great messaging isn’t just nice to have; it’s your secret weapon in the battle against Goliaths of the industry. It’s about being David with a sling of words! Crafting a Snazzy Value Proposition Your value proposition is like your business’s pick-up line. It needs to be catchy, memorable, and, most importantly, effective. Unearthing Your Business Gems Think about what makes your business special. Is it your lightning-fast service? Your quirky product designs? Identify these gems and polish them until they shine. Conveying Your Awesomeness Now, let’s turn these gems into a dazzling necklace of words. Your value proposition should be as catchy as a pop chorus but as meaningful as a classic novel. Getting Up Close with Your Audience Your target audience is like your dance partner. You

REBLutionize Podcast Recap – Episode 3 with Alice Chen

August 23, 2023 No Comments

In a recent podcast episode, Reb Risty, Head REBL of REBL Marketing sits down with Alice Chen, a serial entrepreneur and the Founder of Mexi Seltzer, to discuss her entrepreneurial journey and the unique offerings of her latest venture. Alice shares insights into her background, previous businesses, and the inspiration behind Mexi Seltzer. The conversation delves into what sets Mexi Seltzer apart from other hard seltzer brands and the challenges Alice has faced as she navigates the competitive beverage industry. Alice is a serial entrepreneur, and her businesses have primarily focused on two areas: alcohol and finance. Alice’s desire for a healthier, lighter, and more natural alternative to traditional hard seltzers led her to create Mexi Seltzer. She emphasizes that Mexi Seltzer is not only a drink but also a spirit that embodies the California-Mexico exploration, adventure, and freedom-loving vibe. While most hard seltzers are made from malt or other fermented sugars, Mexi Seltzer stands out by being made from tequila—a spirit produced from a plant. This unique production process offers a cleaner and more enjoyable drinking experience. Mexi Seltzer aims to provide a refreshing, high-quality, and natural beverage option that doesn’t compromise on taste or leave a negative impact

REBLutionize Podcast Recap – Episode 2 with Julia Block Pearson

August 23, 2023 No Comments

In a recent episode of our REBLutionize Your Marketing, Your Business, Your Life podcast, marketing expert Julia Pearson, CEO of Stratos Creative Marketing, shared valuable insights on maximizing social media results for small businesses. With her expertise in organic posts, ads, and email marketing, Julia emphasized the importance of combining these strategies to generate leads and nurture them into paying customers. In this blog post, we’ll recap the key takeaways from the interview and explore how small business owners can leverage these strategies to achieve success on social media. Julia highlighted the ever-present challenge of social media algorithms, which limit the organic reach of businesses. To combat this, she stressed the need to invest in both organic content and paid ads. While organic posts help build trust and establish expertise, ads can effectively reach new audiences. By using a modest ad budget of just $5 a day, businesses can make significant progress in attracting new leads. While social media attracts and nurtures leads, email marketing plays a crucial role in nurturing and selling to potential customers. By capturing email addresses through lead-generating ads, businesses can ensure that their messages reach 100% of their subscribers’ inboxes. Email marketing allows for deeper

REBLutionize Podcast Recap – Episode 1 with Mike Ruman

August 18, 2023 No Comments

In today’s digital age, small businesses face numerous challenges when it comes to driving leads and growing their businesses. However, with the right strategies and tools, entrepreneurs can position themselves for success. In this episode recap, we’ll explore the insights shared by Mike Ruman (photo left) during our REBLutionize Your Marketing, Business, Life podcast. Mike is an accomplished entrepreneur and marketing guru, and he discusses the keys to his success and offers valuable advice for small business owners. He and Reb Risty, The Marketing REBL of REBL Marketing, discuss what local SEO means for small businesses, what is helpful in AI for businesses to utilize, and what should business owners and entrepreneurs pay attention to in the next few months.

Qualities All Great Business Coaches Have in Common

June 12, 2023 No Comments

REB L. RISTY is THE MARKETING REBL of REBL MARKETING and took some time out to talk with The Industry Leaders about what all successful coaching businesses have in common. With her rose-gold hair, Reb Risty puts the REBL-Edge into REBL Marketing, a strategic content marketing agency specializing in video and podcasting. You’re a very busy person, so thanks for taking the time to share your thoughts with us today! For people who don’t know you, can you tell us how you ended up sitting where you are today? I’ve always had an entrepreneurial heart and I’ve done everything from selling lemonade in my parents, front yard with my sister, selling CUTCO knives door to door, being the managing partner for a very successful Polynesian entertainment business, investing in a failed franchise business, e-commerce, and now REBL Marketing.

Meet Reb Risty | Business Owner & Head REBL

March 17, 2023 No Comments

We’re so pumped about our conversation with Reb Risty. Reb is a Business Owner & Head REBL and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Reb below. [go to SD Voyager for the full article]

CMR Case Study

February 27, 2023 No Comments

SITUATION CMR, like many companies today, is competing for the best talent in the industry. More than ever, companies are challenged with significant changes in the workforce and employee wants and needs. CMR decided it was time for them to take a different approach to recruitment and tell their story through video. CMR has an advantage over the competition thanks to its inventive hiring strategy. CMR collaborated with REBL to share their story and attract the best people, CMR and REBL created a recruitment video that reflects the company’s values and teamwork. SOLUTION REBL created a strategic storyline to develop a recruitment video highlighting CMR’s competitive advantages. It was essential to film a video that embodied the CMR values and team spirit. We didn’t want to film just another boring recruitment video. We wanted it to speak to the target audiences for recruitment. – Reb Risty The video discussed three important things employees want and need: a flexible schedule, opportunities for growth at CMR, and a community culture that encourages work-life balance. In addition, it featured three team members in various positions sharing their motivations for joining CMR, their growth since joining, and their reasons for remaining

B2B Business: How to write a good tagline

February 23, 2023 No Comments

Taglines can become iconic or fall flat and never be seen or heard. They come in all shapes and sizes, clever like Southwest’s “You are now free to move about the country,” evocative like: “What happens in Vegas, stays in Vegas,” or fun like Mazda’s “Zoom, zoom, zoom.” However, they all have one thing in common: they work best when they are the last thing said to cap off an enjoyable message for the brand.

Rule the Industry: How Content Creation is Changing Marketing

January 31, 2023 No Comments

This 2023, it’s time for you to dominate your industry. “How will I do that, Reb?” you might ask… Two words: CONTENT CREATION.

Good Stewart Business Consultant Case Study

January 20, 2023 No Comments

Jessica told herself three years ago, when she started her journey as a business consultant, that she wanted to film professional videos that help her audience understand what she does and how she is different from the competition.

Content Marketing Strategy Ideas for 2023

December 28, 2022 No Comments

What is content marketing strategy? It is a marketing strategy used by companies to gain traction and engagement with their audience using forms of media like podcasts, videos, articles, and other similar content.

Creative Video Content Hacks You’ll Thank Us For

December 26, 2022 No Comments

Creating great video content, making sure it’s polished, and that it looks professional to impress your audience may seem tiring and require a lot of time and effort. Well, with the right techniques, it’s easier than you might think. Your company doesn’t need to spend a fortune on costly equipment in order to create a great video. Instead, focus on a few key aspects to create outstanding video content that connects you with your audience and achieves measurable results. We’ve put together 13 creative video content hacks that will make the filming and post-production processes much easier and save you a tremendous amount of time.

Reb Risty Gives Her Top “Must Dos” for Your 2023 Marketing Strategy – Featured Article in San Diego Magazine

December 16, 2022 No Comments

If you’re looking to jumpstart your marketing campaign for 2023, you’re in luck. These four strategies are sure to help you reach your target audience and achieve your desired results. Keep in mind that the landscape of marketing is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies. Read more

How Long Should a B2B Video Be?

November 25, 2022 No Comments

When determining the right length for your video content, it becomes critically important to recognize the average attention span of the current audience. Have you heard that people’s attention spans are now comparable to that of a goldfish? That is a scary thought. How are we as marketers supposed to work with less than 9 seconds to tell our story to the target audience and convince them to take some sort of action? In this blog, we are going to discuss the ideal lengths for B2B videos. The good news? You do have options. What Do Studies Tell Us about Audience Attention Spans? In reality, Dr. Gemma Briggs, a psychology lecturer at the Open University has stated the following: “It’s very much task-dependent. How much attention we apply to a task will vary depending on what the task demand is.” So what are some of the stats on how video length has changed? Vid-yard conducted a study in 2021 and found that “The average length across all videos in 2020 was about 6 minutes—which is up from the 4-minute average of the previous year’s study.” They also saw “a 66% increase in the number of videos over 20 minutes in

Are Modern-Day Digital Marketing Requirements Unrealistic?

November 19, 2022 No Comments

What are the biggest challenges of a modern-day digital marketing strategy? If you’re trying to develop a modern-day digital marketing strategy, you might feel like it seems overly complicated. In reality, current strategies and techniques just require a different approach than they have in years past if you want to make an impact. In this blog we’re going to discuss the history of modern digital marketing and the latest strategies and tactics we leverage for our agency as well as the marketing professionals and clients we work with. Stay Current on Marketing Trends to Stay Relevant We’ve said it before, and we will continue to say it. Marketing has become more complex. What does this mean for the average marketing professional or marketing agency? It means that you are going to have to stay ahead of the latest marketing trends and technology to make the best strategies and tactics attainable. Digital marketing is any marketing that takes place online – and online is where most people are. Digital marketing can be complicated, and the reason for this is due to the fact that there are so many more options that can be used as part of your strategy these days.

The Pros & Cons of Hiring Professional Talent Or Using Employees For Your Video Content

June 16, 2022 No Comments

If you’ve ever considered developing video content, you’ve probably faced the dilemma of deciding whether or not to use in-house talent – like an employee – or professional talent, like an actor or actress for your video content. When making this decision, there’s a few pros and cons you’ll need to consider. Creating professional content requires a detailed understanding of strategy and the steps required to achieve your goal. When developing a corporate video at a high level of quality it might seem like the right decision to go directly to an internal employee to represent the brand, but – while often budget-friendly – this decision should be completely situation-dependent. The best thing to do is to start with your objective and work backward toward the decision between internal and professional talent. For instance, when developing a recruitment video, it makes the most sense to utilize real staff to describe the community, culture, benefits and perks of working for the business. The same could be true if you’re highlighting a very technical product or service where you’ll need an internal subject matter expert on camera. A situation where you are more likely to use outside talent or professional talent could

Understanding the Difference Between B2B and B2C Video Strategy

June 16, 2022 No Comments

When it comes to B2B vs. B2C video strategy, a completely different approach needs to be taken for each. The primary reason these two styles vary so widely is because they’re targeting different audiences who have different sales cycles with different products or services, price points and decision makers. If you’re looking to create a B2B or B2C video strategy, you’ll need to first understand your audience in order to market to them effectively.

5 Tips for Creating a Killer Video Content Strategy

June 16, 2022 No Comments

In a world where the digital landscape is littered with visuals vying for user attention, video content is becoming paramount. Whether you’re on your laptop or your phone, you’re probably finding yourself exposed to more video content than ever before.

5 Tips for a Productive Day

April 12, 2022 No Comments

Routine, Routine, Routine… We’ve all been told this, yet we tend to ignore the value of having a good morning routine. WHY?! Because we are good at doing things that are bad for us. Ha…we are also good at creating habits and we can create good habits if we want. When I get out of my morning routine, it always makes the day feel off. But If I have a good morning routine I feel more confident going into the day. Here are my 5 morining rituals that set me straight for the day. 1. Set bedtime & wakeup time I get up at 5AM every day, except for Saturday…some times. Have a consistent bed time and wake up time. It helps your body sleep better and wake up easier. It also sets you up for a good morning routine. 2. Workout I like to workout in the morning. It gets your blood flowing your body moving and wakes up the mind. You of course can work out later in the day, but with my busy routine and business I find I’m less likely to make excuses to not work out if I get it done first thing in the

5 Things I do as an Entrepreneur

April 12, 2022 No Comments

Most entrepreneurs are moving quickly and making decisions, right or wrong, to move forward. Other people are constantly telling you how to do things, questioning your every move, pushing back, and telling you no. It’s hard to always know what path is the right direction for your business and yourself. Here are 5 things I have developed over the years that help guide me on my entrepreneurial journey. You should try one or all 5 of these. It will help you operate every day and for the big picture. Surround Yourself with GREAT People As an entrepreneur your time is valuable, and your mental health is even more precious. People who are negative or heading in a different direction will drag you down. Surround yourself with people who are not just supporters but that you can also learn from. Your business success is dependent on it. Example: Join a leadership forum where you can share and learn from people who have the same mindset as you…growing a business. Gratitude Journal I reflect on all the amazing things in my life and appreciate them in writing every day. Learn from Your Mistakes This is a hard one, but as an entrepreneur, you

5 Tips for Killer Video Captions

April 12, 2022 No Comments

Writing a caption for a video takes some effort and thought into what the video is about and how to capture the viewer’s attention. Have a Hook – A good hook is like magazine headlines. They are short, punchy, and get the viewer’s attention. Example: 3 Ways to Better Sex, Don’t go to bed before you do this, 7 Habits of Successful People Add some Value – There should always be one actionable takeaway for the view to do or implement. Include a CTA – Call to Action Example: Use CTAs such as – Schedule a Demo, DM me for our free guide. Stay away from – Learn More and Contact Us Front-load the important info – You have about 5 seconds to get someone’s attention Make it engaging – Add music, word overlays, images of what you are talking about, humor, etc. If you are looking to REBLutionize your video content, contact a REBL. info@reblmarketing.com

When to use video in your sales process

April 12, 2022 No Comments

If you are looking for a way to pump up your sales efforts you need to consider video. There are a lot of different techniques in sales, time-proven processes and tactics that can help you reach your ideal customer and get their attention so you can deliver your sales pitch. Cold calling, networking events, letters, asking for introductions, etc. What if you could cut through some of the noise and get your customer’s attention quicker. Video outreach is unusual, exciting and effective at breaking through to the attention of busy would-be customers. Add Video to Your Sales Emails A video email with a compelling subject line is more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses. If you don’t get a reply, you can always resend the same video with a different subject line. Whenever you’re considering leaving a voicemail, you can leave a video voicemail instead—it’s more intriguing and more likely to be opened. Video outreach isn’t limited to email. It’s just as effective via: LinkedIn Direct Message Twitter DMs Direct mail using video cards Use Video Capture to Breathe Life into Your

Video Best Practices for When You’re On Camera

March 8, 2022 No Comments

Hey, I’m Reb Risty, Head REBL at REBL Marketing. And I’m here today with Michele Killman, Fractional CMO and my partner in crime. And we are going to talk to you about the 10 best practices to get the most out of your video production.

#1: Start with a Strategy

Number one is start with your strategy. Video is a great tool but it really needs a strategy and so we’re going to talk about what goes into a really good video strategy.

5 Benefits of a Fractional CMO for Small Businesses

December 3, 2021 No Comments

There’s this professional service category called the Fractional C-suite. And if you haven’t heard about it, you really should know about it. It’s something that small and medium-sized businesses are using today to grow and scale their companies against their competition.

What Can a Fraction CMO Do For Your Business?

Key Benefits of Hiring a FRACTIONAL MARKETING TEAM to Help Your Company Quickly Scale Its Marketing Activities

December 3, 2021 No Comments

There are a variety of key benefits of hiring a FRACTIONAL MARKETING TEAM. One of them is…

You get A TEAM OF EXPERTS who can help you devise a solid marketing strategy at an affordable price.

For example, we were engaged by a client to help them with their branding, messaging, website, and marketing strategy and plan. During the time we were working on the foundational work an opportunity to attend an industry conference came up and the REBL Team was able to QUICKLY switch gears and get the entire team focused and aligned to prepare the strategy and all the deliverables needed for this upcoming event.

Setting Your Junior Marketer up for Success

December 3, 2021 No Comments

A common theme for many business owners or CEOs today is their challenge with managing their junior marketing person or their only internal marketing person. This is usually a small to medium-sized business problem, where they have one marketing person or even an admin that’s doing marketing for them, and this person is struggling. The owner or CEO is pulling their hair out because they don’t feel like they’re getting the results they want. They feel like they’re spending a lot of time with this person giving them direction, but is it the right direction for marketing. I get it, we’ve all been there as a small business.

The challenge of working with a single junior marketing person in your small to medium-sized business

7 Reasons You Need to Start Investing in Video Marketing

December 1, 2021 No Comments

1) Better SERP (Search Engine Results Page)

Video is not a trend, it is the future. Not only does video make you feel closer to the action, but it also cuts through all the clutter on the internet and keeps your viewers hooked. Maybe that’s why Google favors it so much.

Your SERP position, short for Search Engine Results Page, dictates how many clicks your website will receive as well as the amount of traffic it will enjoy. The higher your site’s rank, the more activity it will receive.

Podcast with Centri City

November 30, 2021 No Comments

If a small business owner wants to grow their business, they have to rethink how they’re going to approach marketing and get out of the marketing lane, emphasizes Reb Risty, founder and CEO of REBL Marketing. Marketing is getting more complex and it’s hard to know every single platform and type of marketing and tool and strategy. Being able to bring in knowledge and talent on a fractional basis to fill those gaps for you is essential to having a successful marketing function. The range of expertise that you’ll need to market your business successfully is too broad and dynamic for a small business to have an internal team of full-time staff do it well. The W2 full-time employment model is not agile and nimble enough to work for a small business. Risty recommends that small businesses bring in a fractional CMO to take point and manage the appropriate specialists on a contract and project basis. Flexible working relationships are what the talent wants and the business can afford. Listen to the end for a special gift Reb is offering our listeners that will help you get your marketing on track. https://www.centricityb2b.com/reb-risty-rebl-marketing-inc

Reb Risty of REBL Marketing: Five Things You Need To Know To Successfully Manage a Remote Team

September 27, 2021 No Comments

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working. Read Full Article Here

Reb Risty of REBL Marketing: “Communications”

September 27, 2021 No Comments

5 Reasons to Use Video Marketing

August 25, 2021 No Comments

I’m still flabbergasted at how many companies still don’t use video in their marketing strategy. It’s such a powerful tool and it’s not a nice to have, it’s a must-have. We’ve seen the results of video for ourselves and our clients. There are several reasons and statistics that prove businesses need to be using video today. Michele, what is one of the reasons businesses need to start incorporating a video strategy into their marketing mix?

1. Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.

2. Video Content: It’s hard to believe that posts that don’t include a video receive 93% less traffic when compared to posts with at least one video. 93% less, people!! That’s a critical statistic to pay attention to.

How to Attract Top Talent with Video

August 25, 2021 No Comments

The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job positions are now available.

Video can help you recruit employees

If a company wants to stand out and attract top talent they have to be able to show their company culture and highlight it in a way that is attractive and engaging for professionals they are looking to hire. What’s the number one thing we recommend to our clients, Michele?

REBL Marketing Turnkey Video Marketing

August 12, 2021 No Comments

Video can help you recruit employees

First Who…Then What

July 21, 2021 No Comments

Recently, several people recommended that I read James Collins’s book “Good to Great.” I’m currently on the third chapter: First Who… Then What. If you want to grow your business, Collins advises, you need to get the right people in the right seats. Of course, this is always easier said than done.

Why Email Marketing Still Matters

July 20, 2021 No Comments

Though there are many avenues of reaching clients and potential clients, email marketing still remains one of the best ways to nurture prospects and keep your brand at the top of your clients’ minds. After all, everyone has email, and despite the pervasiveness of new forms of media, everyone is constantly on email. While you should not bombard your clients with useless communications, developing a strategic email strategy is a great way to keep your brand relevant, recognizable, and engaging to your audience. Emails are crucial to building brand recognition, so even if recipients do not click or read all of the content inside, your brand is stil

Processes & Procedures for Your Agency with Reb Risty

July 15, 2021 No Comments

Reb Risty, Head REBL at REBL Marketing, was recently a guest on Julia McLaughlin’s ‘Her Agency Toolkit’ podcast, a podcast designed to encourage and inspire women entrepreneurs working in digital marketing.

How Do Businesses Achieve Growth?

May 10, 2021 No Comments

Recently, Reb Risty, head of REBL Marketing, sat down with Dale Robinette, a business growth strategist and a specialist in scaling up businesses. Risty and Robinette have worked together for several months, and their conversation focused on the topic of helping businesses scale. Here, Robinette offers his insights into what business growth looks like and how it can be achieved.

Foundational Love For What You Do

February 15, 2021 No Comments

Hi, I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Mike Mance, founder and owner of Mance Creative. And we’re going to talk a little bit about marketing and branding and creative. Mike, for my audience, tell them a little bit about who you are and what you do.

EPN: What every small business should include in the 2021 Marketing Plan

December 29, 2020 No Comments

Listen to host Eric Dye of Enterprise Radio and guest REBL, Reb Risty, discuss the following: What should every business include in their 2021 marketing plan? Why is video so important? How do you get started with video? How can video help strengthen business development/sales efforts? What if you are already creating videos?

Meet Our Dynamic Duo

November 30, 2020 No Comments

Meet our dynamic duo, Reb Risty, CEO and Owner of REBL Marketing, and Michele Killman Senior Marketing Director. Take a look at a quick interview with the two minds that came together to achieve excellence by REBLutionizing YOUR marketing.

It All Starts with a Marketing Strategy

November 25, 2020 No Comments

We want to talk to you today about having a strategic marketing plan and why that’s important. It’s really important that companies have a strategy behind any marketing programs they implement. For example, they need to understand who their customers are. Say you’re a small company that has professional services and your target customer is Sally the CEO. It’s key that you understand: Who Sally is What it is she’s trying to accomplish with her company? What her pain points are? How you solve those problems? And what are the triggers that it takes for her to take action and engage you and consume your services?

REBL Helps B2B Companies Build and Manage Integrated Marketing Programs

November 11, 2020 No Comments

We’re going to talk about the type of clients that we serve. At REBL, we’re a full-service agency. For some of our clients, they outsource their full marketing department to us.

Upgrade Your Website with a Team Photoshoot

November 11, 2020 No Comments

If you really want to make your website instantly better, here’s a tip, do a photoshoot. And what do I mean by that? Do a photoshoot that highlights you and your team.

Does Your Marketing Support Business Development?

September 30, 2020 No Comments

The ongoing COVID-19 pandemic response has made every organization examine its own ability to adapt during these stressful times. There isn’t a sector that’s been left unchanged by this environment. Some businesses may have been impacted more than others, but at some point everyone will feel the effects in one way or another.

How to make desktop videos from home

September 17, 2020 No Comments

If you are not familiar with desktop video software, like Loom, watch this video. We love using Loom for customer demos, team training and vendor directions.

Have Lots of Coffees – Reblutionize Interview with Tim Owens

September 15, 2020 No Comments

This interview with Tim Owens was before COVID-19 hit how we network, but the principles of how you connect and build relationships are still the same. You must be authentic, ask people to a lot of coffees, and get out there! Part of networking is also to find people that you can partner and collaborate with to mutually grow each other’s businesses.

Tired of Online Meetings?

September 11, 2020 No Comments

Go for a “Walk and Talk”. The REBL team has been meeting with our partners and clients for a walk to have our meetings. While we walk and talk, we find that we are more creative and feel more energized at the end. Give it a try!

Marketers, make the CEO’s your best friend

September 7, 2020 No Comments

Marketing Should be the CEO’s Best Friend: Miro Copic, BottomLine Marketing [REBLutionize Interview] [su_youtube url=”https://youtu.be/j_-va-ICyHM”] If you are a CMO, Head of Marketing, or Up-and-Coming new marketer, you should watch this interview. You need to be at the table with the other executives and participate in the companies overall strategies so you can drive marketing efforts that help support those objectives. [su_button url=”https://reblmarketing.com/contact/” style=”flat” background=”#aa0103″ size=”10″ center=”yes” radius=”5″ class=”reg-button”]Schedule a 30-Min Marketing Review[/su_button]

Adventures in Video Marketing with Reb Risty

August 8, 2020 No Comments

14 Entrepreneurs Discuss How Entrepreneurship Academic Programs Will Look Like in the Future

August 5, 2020 No Comments

The landscape of entrepreneurship programs is rapidly changing and giving special emphasis to hands-on experience. Obtaining an academic program is important in validating your business concept but many will argue that is no longer the case. The future of entrepreneurship academic programs remains dynamic and there’s need for aspiring entrepreneurs to adapt to the changing environment.

Build A Trusted Brand Through Video Testimonials

July 28, 2020 No Comments

Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing tool to create sincere and entertaining recommendations from existing customers.

Meet Reb Risty of REBL Marketing in Downtown San Diego

June 23, 2020 No Comments

Today we’d like to introduce you to Reb Risty. Reb, please share your story with us. How did you get to where you are today?

Reb Risty – Marketing in the Virtual Universe: 5 Reasons Every Business Should Use Video Testimonials

June 23, 2020 No Comments

Reb Risty, Head and CEO of REBL Marketing, is a marketing expert with useful information for communicating with your customers in these unique times. After starting her company in 2008, her mission has been to help her clients clearly communicate their value propositions and boost engagement. The marketplace has rapidly shifted from a digital world to a virtual universe, so online presence is more important than ever before, and video testimonials are a great place to start. As we begin to reopen, Reb has tips for marketing in a cognizant manner. In her interview, Reb discusses the importance of continuing communication with your customers. She dives deep on the importance of having not just testimonials, but video testimonia

Feeling Stressed? Try this one thing.

May 8, 2020 No Comments

When you smile, your brain releases tiny molecules called neuropeptides to help fight off stress. Then other neurotransmitters like dopamine, serotonin and endorphins come into play too. The endorphins act as a mild pain reliever, whereas the serotonin is an antidepressant. One study even suggests that smiling can help us recover faster from stress and reduce our heart rate. In fact, it might even be worth your while to fake a smile and see where it gets you. There’s been some evidence that forcing a smile can still bring you a boost in your mood and happiness level.

Relationship Marketing: Interview with Chef and Owner, Nick Brune

April 29, 2020 No Comments

In this video interview, Reb Risty, Head REBL at REBL Marketing speaks with Nick Brune, chef and owner of Eco Caters, about their mission and how they use relationship marketing to grow their business. Do you find it hard, when you are talking with clients, do they understand what your zero waste initiative? Does that really resonate with them?

10 Video Marketing Tips to Help Your B2B Company Grow its Brand

April 28, 2020 No Comments

Video marketing is the most effective form of content marketing. It’s versatile – you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.

Power Up Your Customer Acquisition Process In 2020

April 21, 2020 No Comments

The customer acquisition process needs to evolve as your business does. Here are three strategies you can implement this year to improve your customer acquisition process and see better results.

Use Marketing Automation Tools to Keep Communicating with Your Customers

April 8, 2020 No Comments

Hi, I’m Reb Risty, Head REBL at REBL Marketing. I’m on the YEC Next Council and part of being on the council gives me access to questions from national publications like Forbes and Entrepreneur. Today I received a question from Forbes on what can businesses do to continue to grow and survive during this time of crisis and down economy?

How to create a desktop video with Loom

April 2, 2020 No Comments

You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and proposal process. You can quickly give a review or show an example of how you can help a customer through a Loom video. Send a Loom video gets you twice the engagement and follow up then just a written email.

How to communicate with employees about the Coronavirus/Covid-19

March 16, 2020 No Comments

As a business owner and communications specialist, I’m helping many of our clients and partners craft a message to their employees about the current situation with the Coronavirus/Covid-19. Here are the top three things to do when communicating with your team during uncertain times like this.

When is your business ready for PR Program?

March 7, 2020 No Comments

Reb Risty: If a client wants to, a prospective client, wants to start PR where do they begin and what should they be looking for?

PR Works Best as Part of an Integrated Marketing Program

March 7, 2020 No Comments

Reb Risty: How else does PR work with marketing? You know, how does PR really as a part of an integrated program, help a client?

Awards & Recognition Work for Businesses

March 7, 2020 No Comments

Reb Risty: Yeah, we’ve had some really good success. I think you’ve come up with some really clever ideas for our clients, like Pawternity for example. You know, I think the media picked that up because it was a great topic and it was great for the client as they got some good coverage if I recall it was even syndicated out to LA from here.

We only take referrals. Interview with Aron Bohlig with COMCAP

March 7, 2020 No Comments

Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Aron Bohlig. We’re going to talk about his business, how they heavily rely on referrals, and actually, they only accept referrals for business. Aaron, how are you?

Seven Entrepreneurs Share Their Biggest Non-Business Inspiration

February 25, 2020 No Comments

Most entrepreneurs have been inspired by someone in the business world, whether it’s a mentor, a colleague or another successful entrepreneur.

10 Ways Newer Entrepreneurs Can Expand Their Network

February 6, 2020 No Comments

As a new entrepreneur, it’s important to have a vast and diverse network of professional connections. Knowing and building relationships with the right people can open a lot of doors for your budding business, as well as give you the opportunity to get in touch with mentors in your field.

How To Provide Valuable Video Content For Your Target Audience

January 24, 2020 No Comments

Video content is in demand now more than ever. Social media platforms such as Facebook and Instagram are continuously improving their video features to meet both business and consumer needs.

Watch Out! 7 Pitfalls to Avoid When Setting Up a College Internship Program

January 17, 2020 No Comments

Today’s Question: What is one danger to watch for when establishing a college internship program, and what can companies do to avoid that pitfall?

B2B Video Marketing: Make Your Brand Come Alive With Video

January 6, 2020 No Comments

A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can help create engaging and fun content that contributes to your thought leadership and moves customers through the sales pipeline faster.

Why is PR Important for B2B Businesses

December 19, 2019 No Comments

Reb Risty, Head REBL at REBL Marketing, and Michelle Stansbury, REBL Marketing PR Director, discuss why Public Relations (PR) is important for B2B businesses and how they can leverage PR. Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing and I’m here today with our Director of PR Michelle Stansberry, and we’re going to talk about PR and why it’s important for your business. Michelle, To start what’s your approach with PR for clients?

Six Ways To Encourage More User Engagement On Your Website

December 11, 2019 No Comments

A website is one of the most powerful tools in your arsenal to expand and communicate with your customer base. However, even the best website won’t be effective if people aren’t engaging with it. That’s why it’s so important to not only get people to your website, but to have them read your content and click through your calls to action. And when others interact with your website and have a positive experience, they’re more likely to become repeat customers, as well as share the news with friends.

Tell your brand story better with video

December 10, 2019 No Comments

Reb Risty, Head REBL at REBL Marketing, a B2B marketing firm helping their clients tell their story one video at a time joins Enterprise Radio. Click here to listen: https://epodcastnetwork.com/tell-your-brand-story-better-with-video/

Here’s Why It’s Important to Track Your Time

October 10, 2019 No Comments

Head REBL, Reb Risty, Forbes YEC Council, gives her insights on Five Metrics New Businesses Should Keep Track Of

Going To A Networking Event? Here’s How To Keep Track Of Business Cards And Connections

October 9, 2019 No Comments

Forbes YEC Council – Head REBL, Reb Risty gives her advice on how to track business cards during a networking event.

How Small Enterprises And Startups Can Work With An Outsourced Marketing Team

October 9, 2019 No Comments

Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.

Five Effective Methods For Keeping Stakeholders Engaged

September 23, 2019 No Comments

Within a newer business, stakeholders are an essential asset for its continued success, as their input and engagement with the company can spur the company on to future achievements or potentially help locate additional resources, as well as offer insights into new opportunities for growth or different approaches to standing problems.

Building a Referral Network by Being Present with Amber Gough of Talent Fusion Point

September 14, 2019 No Comments

Reb Risty Hi I’m Reb Risty, Head REBL at REBL Marketing and I am here today with my good friend, Amber Gough, and we’re here to talk a little bit about her business and how she uses her referral network to market herself. Thanks, Amber for joining me today. Amber Gough Thank you for having me. Reb Risty So, can you tell us a little bit about what your business is and what you do?

Strategic Video Marketing Podcast Interview on Exit Coach Radio

July 7, 2019 No Comments

https://www.podbean.com/site/EpisodeDownload/PBB60EF0QFC4A

REBL Ignite and Engage your Referral Network Interview with Kirk Michie, AB Bernstein

July 2, 2019 No Comments

Why Social Media is Important for Your B2B Business

June 17, 2019 No Comments

Social media should be part of your integrated marketing plan

6 Steps to Develop a Successful B2B Public Relations Strategy

May 15, 2019 No Comments

Have you noticed what companies are doing to succeed in building themselves as business thought leaders? Are you a B2B business that is looking for a way to stand out and move your brand to the next level? If the answer is yes, then it might be time for you to adopt a B2B public relations (PR) strategy.

San Diego Sockers team up with Traveling Stories to support children literacy

April 8, 2019 No Comments

11 Video Marketing Tips to Help Your B2B Company Stand Out

April 8, 2019 No Comments

Video marketing is the most effective form of content marketing. Here are eleven video marketing tips to help your B2B company stand out.

Revel Revel Opens in Gaslamp Quarter -SD Entertainer Mag

April 1, 2019 No Comments

Solace restaurants in North Park, Encinitas filed bankruptcy just after closing this month

March 30, 2019 No Comments

Check out our client, Greg Flores, in the latest article by the Union Tribune about restaurants filing bankruptcy. https://www.sandiegouniontribune.com/business/restaurants/story/2019-03-28/solace-restaurants-in-north-park-encinitas-filed-for-bankruptcy-shortly-after-closing-this-month

Congrats to Revel Revel on being one of the hottest new event venues in downtown San Diego!

March 30, 2019 No Comments

Check us out in this week’s SDBJ! https://sdbj.com/news/2019/mar/24/facilities-food-and-setting-give-event-space-selli/

Talking Hospitality Marketing with French Fry Historian Rev Ciancio

March 28, 2019 No Comments

Marketing Over Coffee is one of my favorite marketing podcasts. This is a great interview with Rev Ciancio. If you are a restaurant with one or more locations, you should listen to this one.

9 Reasons to Outsource Marketing in 2019

March 20, 2019 No Comments

by Reb Risty, Head REBL Marketing is one of the most critical elements of your company. Without quality marketing material, potential customers can’t find you. Not only that, customers often require multiple points of contact before they’re willing to choose your company, which means that they may not be content with one or two advertisements. Are you still struggling to handle your marketing in-house? Are you starting to feel as though other companies are just doing it better and that, as a result, your company is struggling within your industry? Consider these key reasons to outsource your marketing in 2019.

11 Step Blogging Guide from Hubspot

January 31, 2019 No Comments

I want to share with you this 11 Step Blogging Guide. I’ve been following the HubSpot Blogging strategy for a couple of years. It does work. Of course, I skip steps, but I try not to. Enjoy!

#1: Start with a Strategy

What Can a Fraction CMO Do For Your Business?

You get A TEAM OF EXPERTS who can help you devise a solid marketing strategy at an affordable price.

The challenge of working with a single junior marketing person in your small to medium-sized business

1) Better SERP (Search Engine Results Page)

Video can help you recruit employees

Video can help you recruit employees

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